Abstract:Abstract:We consider situations where some social-economical factors, such as environmental awareness and other factors promoting greener environment, not only affects market demand and output, but also affects firm's green innovative tendencies. This paper shows that if these social-economical factors are strong enough to move the market demand toward environmental friendliness, firm's strategies might shift toward greener technology or environmental friendlier practices. If these effects on demand for greene… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.