Environmental Scanning Practices in an Emerging Market: A Case in Malaysian Hotels

Saida, Haliza Mohd; Siddiq, Sayeed; Ishak, Nor Khomar

doi:10.21694/2379-1047.18001

Cited by 1 publication

(4 citation statements)

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“…While SES can help to identify turning points in the external environment (Gold et al. , 2019; Said et al. , 2018), it is critical to act on this information to mitigate negative impacts on business performance (Kim et al.…”

Section: Literature Reviewmentioning

confidence: 99%

“…While SES can help to identify turning points in the external environment (Gold et al, 2019;Said et al, 2018), it is critical to act on this information to mitigate negative impacts on business performance (Kim et al, 2013). Moreover, when SES is supported by SCA and OCA, opportunities to develop innovation capability are increased (Pizarro-Moreno et al, 2011).…”

Section: Strategic Environmental Scanningmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

“…Some studies have found that employees' knowledge and expertise can allow organisations to produce novel and innovative ideas (Bornay-Barrachina, 2017) but understanding the external environment is also critical in guiding the development of the innovations required to address emerging issues (Said et al, 2018). Environmental scanning can provide this understanding because it can be applied to both existing and future situations and thus can be used as an early warning system to plan for and mitigate the effects of unanticipated threats (Bigley, 2018).…”

Section: Introductionmentioning

confidence: 99%

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The impact of social and organisational capital on service innovation capability during COVID-19: the mediating role of strategic environmental scanning

Blaique¹,

Salim

Mir

et al. 2022

EJIM

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PurposeThis purpose of this study was to examine the impact of social and organisational capital on service innovation capability among service firms in the United Arab Emirates (UAE) during the COVID-19 pandemic.Design/methodology/approachTo test the proposed research model, data were collected using a cross-sectional questionnaire. The study sample consisted of 188 private and public service sector managers in the UAE. Partial least square-based structural equation modelling (PLS-SEM) was used to examine the research model's validity and reliability and to test the research hypothesis.FindingsThe empirical evidence indicates that during this pandemic the relationship between social capital and service innovation capability was fully mediated by strategic environmental scanning, while partially mediating the relationship between organisational capital and service innovation capability.Practical implicationsManagers in service organisations must be proactive during crises such as the COVID-19 pandemic. Specifically, they should emphasise effective environmental scanning and the tracking of customer preferences to provide customised services that are valued and meet the emerging requirements of their customers. Prioritising investment in organisational capital to enhance innovation capacity is also recommended.Originality/valueThis study is the first to examine strategic environmental scanning as a mediator between social and organisational capital and service innovation capacity during a pandemic. There were significant differences between the findings of our study and previous studies: the authors found that, during crises, management priorities change, and businesses become more reliant on organisational capital to develop service innovation capability.

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Section: Literature Reviewmentioning

confidence: 99%