2022
DOI: 10.1002/sd.2317
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Environmental sustainable development through modeling and ranking of influential factors of reference groups on consumer behavior of green products: The case of Iran

Abstract: This study aims to extract, model, and rank reference groups on green consumer behavior to achieve environmentally sustainable development. This research was conducted in Iran in four stages. In the first stage, thematic factors were extracted through the research literature. These factors were expressed in 26 factors using expert opinions. A questionnaire containing 26 factors affecting the subject was

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Cited by 6 publications
(9 citation statements)
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“…Our work builds on the recent studies in the Sustainable Development literature, the study of Awuni and Du (2016) who examined consumer choice as a function of consumption values, it also extends the exploratory work of Sobhanifard and Apourvari (2022) who highlighted the role of knowledge and environmental concerns in sustainable consumption, and by examining a lesser studied emerging country, like South Africa, we add to the conversation around whether culture influences green consumption (Ghazali et al, 2017). Therefore, South Africa offers an interesting context for this study.…”
Section: Introductionmentioning
confidence: 94%
“…Our work builds on the recent studies in the Sustainable Development literature, the study of Awuni and Du (2016) who examined consumer choice as a function of consumption values, it also extends the exploratory work of Sobhanifard and Apourvari (2022) who highlighted the role of knowledge and environmental concerns in sustainable consumption, and by examining a lesser studied emerging country, like South Africa, we add to the conversation around whether culture influences green consumption (Ghazali et al, 2017). Therefore, South Africa offers an interesting context for this study.…”
Section: Introductionmentioning
confidence: 94%
“…Sobhanifard and Apourvari studied the impact of reference group on green product consumption behavior using exploratory factor analysis. They took Iran as an example and ultimately extracted reference groups for green product consumption behavior to achieve environmental sustainability [37]. Yang et al established a dynamic decision-making model based on social networks.…”
Section: Influencing Factors Of Gcb Based On External Contextmentioning
confidence: 99%
“…The probability of consumers willing to purchase green products [24,28,29,35,37,40,43] Transformation of consumption habit…”
Section: Green Purchase Intentionmentioning
confidence: 99%
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