Ergonomics and anthropometry analysis from the Point-of-Purchase (POP) element in achievement of customer satisfaction in the retail space

Abstract

Impulsive buying means consumer tendency to buy items off one’s product list. This conditions created by shop in order to influence customer behaviour, so the purpose of the research was to know the influence of interior display on impulsive buying behaviour. According to the marketer’s goals, impulse buying has positive effects on company income. The research aimed to measure the effectiveness of implementation of POP display strategy in retail spaces. It needs a set of works to achieve the best design, ergonomic is one of the qualifications to achieve qualified, certified design, and customer need. How far the extent of design fulfils the functional techniques, aesthetics quality, and economic, it needs evaluation by using some basic qualifications. Ergonomic is needed for post evaluation product examination. Beside functionality, good design should give safety, health, security and enjoyment for human when they use and operate the product of the design. The results of the research are in terms of POP elements which can be a solution for retail industry in their efforts to gain benefit and retain customers.

Satisfaction, Trust, Involvement and Propensity to New Technologies as Predictors of Impulse Purchase

“…La forma de presentación de un producto es esencial para poder mostrar los atributos de este y llamar la atención del cliente, por ello Hartanti & Hendrassukma [18], propusieron un estudio para ver la existencia de una relación entre la compra impulsiva y la forma de presentación de las mercancías, siendo el resultado más importante el reconocer que un producto tiene que mostrar seguridad, calidad, funcionabilidad, estética para causar impresión en sus clientes, quedando a recomendación trasladar estas características a los medios virtuales para su adaptación. Marinkovic y Kalinic [19], tuvieron una investigación en donde se determinó cuáles son los impulsos que tienen los clientes en su satisfacción por compras a través del móvil, sobresaliendo la confianza, el disfrute que tuvieron por el uso o consumo, la utilidad del producto en forma práctica y la movilidad para el uso continuo, además pudieron caracterizar al cliente y establecer que estos aún carecen de conocimientos para manejar las compras móviles por completo, teniendo muchas dudas y hasta desconfianza lo que limita su capacidad continua de compra.…”

Development of Local Wisdom-Based "Sandal Wayang" Game Tools to Improve Physical Motor Ability of Children with Special Needs in Early Childhood Education Inclusion

“…This knowledge becomes a simultaneous unit starting from design planning, design, or production process to the final product produced. Ergonomics is needed for product evaluation, and in addition to functional design, it must also be able to provide safety, health, security, and comfort for humans, especially for children with special needs, when using and operating the design product results (Dianat et al, 2018;Hartanti & Hendrassukma, 2021;Kuber & Rashedi, 2020;Robielos et al, 2019). To assess a final product as a good design value category, there are three elements, namely functional, aesthetic and economic.…”