Abstract:PurposeThe performance of corporations in sustainable development is not only a concern of investors, but has also captured ever-increasing attention from consumers. However, the evidence on how these good practices would ultimately benefit brands economically remains insufficient. This study tests the causal effect between corporate Environmental, Social, and Governance (ESG) performance, media coverage, and brand value to reveal the underlying mechanisms of how consumers would react to high ESG performance.D… Show more
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