Estão Os Empreendedores E As Pequenas Empresas Preparadas Para As Adversidades Contextuais? Uma Reflexão À Luz Da Pandemia Do Covid-19

Nassif, Vânia Maria Jorge; Corrêa, Victor Silva; Rossetto, Dennys Eduardo

doi:10.14211/regepe.v9i2.1880

Cited by 31 publications

(30 citation statements)

References 15 publications

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“…The second criterion was the size of the venture; we chose small-sized businesses because they havetheoreticallyless resources and are more prone to failure and mortality during early stages (Fosi c, Kristi c, & Trusi c, 2017). Accordingly, Nassif, Corrêa, and Rossetto (2020) emphasize that micro and small-sized businesses are more susceptible to market oscillations. Furthermore, studying such ventures also indicates an empirical relevance, considering that 98.5% of approximately five million businesses in Brazil are made up by micro and small-sized companies (Nassif,…”

Section: Methodsmentioning

confidence: 99%

Influence of social capital offline and online on early-stage entrepreneurs

Silva

Corrêa

Vale

et al. 2020

REGE

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PurposeThe purpose of this article is to investigate if and how social capital offline – stemming from face-to-face interactions – and social capital online – stemming from social digital media – can influence early-stage entrepreneurs, i.e. ventures with up to 42 months of existence.Design/methodology/approachThe authors used herein a qualitative research approach. The method used was the case study. The authors investigated three early-stage entrepreneurs in order to achieve the objective of the paper. These entrepreneurs are both the unit of analysis and the unit of observation.FindingsThe outcomes of this research indicate (1) the combined importance of social capital offline and online; (2) the different performance of the two different types of social capital (they seem to operate in relatively distinct ways) and (3) the existence of recursiveness between resources stemming from the two social spheres (offline and online).Research limitations/implicationsAs research limitations, the authors point out the following: (1) the use of semistructured interviews as the only data collection instrument; (2) the limitation of the outcomes to entrepreneurs only (3) the absence of information on the performance of the business ventures; the focus of the paper was only on establishing causality between social capital offline and online and entrepreneurial performance.Originality/valueThis paper provides important research contributions. Initially, the paper presents a range of offline and online variables, which can be used in further research. At the same time, the paper emphasizes the combined impact of social capital offline and online, expanding the literature related to entrepreneurship. Moreover, this study proposes the creation of an integrative model. Finally, the authors point out the need for new theoretical and empirical studies on the subject, which still presents a gap in the literature.

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Section: Methodsmentioning

confidence: 99%

Influence of social capital offline and online on early-stage entrepreneurs

Silva

Corrêa

Vale

et al. 2020

REGE

Self Cite

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“…The weakening of MSEs due to market fluctuations (Nassif, Corrêa, & Rossetto, 2020) to migrate their structures and tools from a physical to an online scope. We also described the multiple digital communication and sales channels implemented by MSEs, and their consequences for these companies.…”

Section: Introductionmentioning

confidence: 99%

Transformação digital e COVID-19: estudo de casos múltiplos em micro e pequenas empresas alimentícias

Oliveira

Fernandes²,

Silvestre³

et al. 2022

RIAE

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Objective of the study: To analyze the pandemic context in food micro and small enterprises (MSEs) and the digital transformations resulting from adopting new communication and sales channels. We aimed to assess how the COVID-19 pandemic affected these companies, describing its financial consequences and the digital transformations they implemented.Methodology/Approach: Multiple descriptive case studies, qualitative approach, and content analysis. Data collection consisted of semi-structured interviews, employing the snowball sampling technique and theoretical saturation.Originality/Relevance: This study describes and disseminates the practices and actions adopted by MSEs to face the COVID-19 pandemic.Main results: The results revealed the impact of the pandemic on MSEs in the food industry and how this new context promoted and accelerated digital transformation. These companies implemented multiple digital communication and sales channels in their business models and strategies in response to the pandemic, and they are most likely to keep expanding to meet the shift in customer behavior.Theoretical /management contributions: Analyzing the impacts and challenges for MSEs in the food industry during the pandemic and describing the actions implemented to face and overcome this new scenario may help other companies with similar challenges.

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“…Apesar das contribuições das MPE para o sistema socioeconômico global (Inan & Bititci, 2015), essas empresas apresentam especificidades que as desafiam a enfrentar fortes concorrências e turbulências no mercado (Castor, 2009). Em âmbito brasileiro, 98,5% dos, aproximadamente, 5 milhões de estabelecimentos são MPE (Nassif, Corrêa, & Rossetto, 2020), portanto, negócios suscetíveis às oscilações do mercado e a uma conjuntura econômica fragilizada (Asgary, Ozdemir, & Özyürek, 2020), sobretudo diante de cenários adversos como o provocado pela COVID-19.…”

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Silva

Miranda

Hoffmann

2021

RBTUR

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Este trabalho objetivou identificar as estratégias desenvolvidas por micro e pequenas empresas (MPE) do turismo ludovicense para enfrentar a crise provocada pela COVID-19. Adicionalmente, detectou-se impactos da pandemia sobre os negócios. Metodologicamente, desenvolveu-se uma pesquisa qualitativa, transversal, descritiva e exploratória com MPE de hospedagem, transporte, agenciamento, A&B, consultoria, cerimonial e eventos. Os dados foram coletados, por meio de roteiro semiestruturado contendo as categorias: impactos e gerenciamento de crise. Utilizou-se a técnica de análise de conteúdo. Os resultados apontam impactos negativos, como “dificuldades financeiras”, e positivos, a exemplo das “oportunidades de qualificação profissional”. Empresas de A&B obtiveram “melhorias no faturamento” graças ao delivery. As estratégias para enfrentamento versam sobre gestão de marketing, finanças, operacional e pessoas, e variam conforme segmentos e stakeholders envolvidos. No geral, as empresas não fazem planos contingenciais e agem de forma responsiva às crises. Destacou-se a atuação de instituições públicas e privadas no “apoio técnico e financeiro” aos negócios, embora a “lentidão no acesso aos subsídios financeiros” venha comprometendo o futuro das MPE. Para o pós-crise, os empreendimentos almejam estratégias que estejam em consonância ao “novo normal” e fortaleçam a percepção de segurança nos consumidores.

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Estão Os Empreendedores E As Pequenas Empresas Preparadas Para As Adversidades Contextuais? Uma Reflexão À Luz Da Pandemia Do Covid-19

Cited by 31 publications

References 15 publications

Influence of social capital offline and online on early-stage entrepreneurs

Influence of social capital offline and online on early-stage entrepreneurs

Transformação digital e COVID-19: estudo de casos múltiplos em micro e pequenas empresas alimentícias

Viva ou deixe morrer

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