Estimating consumers’ willingness to pay for reusable food containers when ordering delivery food: A contingent valuation approach

Schuermann, Hanna; Woo, JongRoul

doi:10.1016/j.jclepro.2022.133012

Cited by 23 publications

(12 citation statements)

References 29 publications

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“…When consumers choose an online platform as a shopping channel, they are able to enjoy a wealth of choices, more detailed product descriptions, and comparable prices (Schuermann and Woo, 2022 ). However, due to the intangible nature of online transactions, consumers may also need to bear some unpleasant consequences caused by unexpected product performance, payment issues, and problems in the delivery process—this is known as perceived risk.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Concerning the perceived risk of online takeout packaging, it refers to a series of possible uncertain situations that are subjectively inferred by consumers about takeout packaging (Schuermann and Woo, 2022 ). Thus, perceived risk differs from objective risk in that it exists only due to the subjective judgment of consumers.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Instead, they pay more attention to the risk of product quality, including the impact of takeout on the body as well as the surrounding environment. On the one hand, with the improvement in consumption levels, people are more concerned about the safety of takeout packaging (Xie et al, 2021 ) and its influence on their health (Schuermann and Woo, 2022 ). Takeout packaging materials are mainly made of plastic, which releases harmful substances when packed with hot food—this is often reported as a negative side effect.…”

Section: Literature Reviewmentioning

confidence: 99%

“…With regard to consumers’ takeout purchase behavior, many scholars have focused on how to improve consumer service quality, such as through large-scale group decision-making (Xuan, 2022 ), chatbots (Leung and Wen, 2020 ), and the reduction of online product uncertainty (Youngsoo and Ramayya, 2015 ). In contrast, few have raised concerns about the takeout risks emerging from the epidemic, such as environmental and human health risks (Liao et al, 2021 ; Arunan and Crawford, 2021 ; Xie et al, 2021 ; Schuermann and Woo, 2022 ). Under the influence of the COVID-19 epidemic, consumers have begun to pay more attention to the impact of their consumption on the environment and human health.…”

Section: Introductionmentioning

confidence: 99%

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The impact of perceived risk of online takeout packaging and the moderating role of educational level

Guo

Tan

et al. 2023

Humanit Soc Sci Commun

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With the rapid development of e-commerce and the impact of COVID-19, online takeout has become the first choice of more and more consumers. Previous research has indicated that food packaging is of great significance to marketing performance, yet very little is known about the mechanisms through which food packaging pollution risk affects online takeout consumption. This study proposes an expanded model of the Theory of Planned Behavior (TPB) by incorporating the Concept of Perceived Risk (CPR) to analyze the mechanism of consumers’ packaging pollution risk perception (PPRP) on their purchasing intention toward online takeout. Online survey was performed to collect data from 336 valid respondents in China, which was analyzed using structural equation modeling. The research findings verify the effectiveness of the TPB in the context of Chinese online takeout. Notably, the PPRP of online takeout was found to have a significant negative impact on consumers’ attitudes, subjective norms, and perceived behavioral control (PBC). It was also confirmed that consumers’ attitudes, subjective norms, and PBC regarding online takeout partially mediate the negative relationship between PPRP and purchase intention. In addition, the findings corroborate the granular nuances among three groups concerning consumers’ education level. The results do not only provide suggestions to the online takeout industry but also contribute theoretical value and practical significance for the improvement of sustainable food consumption.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The impact of perceived risk of online takeout packaging and the moderating role of educational level

Guo

Tan

et al. 2023

Humanit Soc Sci Commun

View full text Add to dashboard Cite

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“…Ureta et al (2022) studied more than 1500 residents of South Carolina, to assess their willingness to pay for ecosystem services improvements, and concluded that the mean WTP is in the range of $0.3 and $6.39 and established a model for payment for ecosystem services. Schuermann & Woo (2022) assessed the WTP for reusable food containers in South Korean market and concluded that food companies are willing to pay up to $2.18 per container. This has the potential to contribute to environment sustainability significantly.…”

Section: Literature Reviewmentioning

confidence: 99%

Price estimation for Amazon Prime video in India

Sar

2022

J Revenue Pricing Manag

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There has been considerable changes in consumer sentiments toward over-the-top media services during COVID-19 Pandemic and after that. Following the changes in the consumer sentiments, marketers have repositioned there offerings aligning with the consumer willingness to pay. Accordingly, knowledge about consumers' willingness to pay has become vital for success of the media service firms. The purpose of the paper is to estimate the price of subscription to Amazon Prime Video in India in the emergent context by gaining insights into the consumers' willingness to pay. "Van Westendrop Price Sensitivity Model" was used to estimate the prices. The findings suggest an optimal price point of ₹1300/-per annum with a range of acceptable price between ₹1000/-and ₹1500 per annum. The estimated prices are consistent with prevailing prices.

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Achieving sustainable development with sustainable packaging: A natural‐resource‐based view perspective

Lau,

Wong

2024

Bus Strat Env

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Sustainable packaging is a pivotal aspect of sustainable development, involving multi‐faceted issues such as stakeholder management and environmental policy compliance. Despite the efforts to find packaging solutions, the extant literature is largely fragmented, featuring a high level of heterogeneity among studies that spread across different disciplines, with the majority examining important packaging issues in isolation. A study that systematically consolidates findings of different important areas of sustainable packaging implementation is lacking. This challenges companies' adoption of research findings in business strategy development. Thus, this paper conducts a systematic literature review combining keyword co‐occurrence analysis, thematic analysis and qualitative content analysis to uncover major research domains, consolidate important findings and reveal unsolved research gaps, which are crucial to advancing sustainable packaging management. The findings reveal four major research domains: (1) sustainable packaging materials and properties, (2) management practices of sustainable packaging, (3) consumer behaviours towards sustainable packaging and (4) packaging waste management. Drawing on the natural‐resource‐based view (NRBV) theory and the review findings, this study proposes four future research directions: (1) identifying ways to enhance the commercialisation of sustainable packaging technological innovations, (2) uncovering reasons for insufficient social aspect investigation in sustainable packaging research, (3) exploring strategies to enhance stakeholder integration in sustainable packaging management and (4) examining contingency factors of packaging waste management effectiveness. The research agenda is important to provide practical and managerial insights for business strategy development in sustainable packaging to achieve pollution prevention, product stewardship and sustainable development capabilities to gain future growth and competitive advantage.

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Estimating consumers’ willingness to pay for reusable food containers when ordering delivery food: A contingent valuation approach

Cited by 23 publications

References 29 publications

The impact of perceived risk of online takeout packaging and the moderating role of educational level

The impact of perceived risk of online takeout packaging and the moderating role of educational level

Price estimation for Amazon Prime video in India

Achieving sustainable development with sustainable packaging: A natural‐resource‐based view perspective

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