The main goal of the research is to design a system conceptual architecture for adaptive service with the aim to deliver information to drivers in traffic environment which form targeted user group (users with hearing impairment, speech impairment, dyslexia, dysgraphia, color blindness and physical impairment). The purpose of informing service is to offer a realtime information in traffic environment, road assistance service and to raise the quality of life of users and their involvment in traffic environment. The suggested service with its functionalities is based on contemporary technologies for delivering information in traffic environment and architecture is based on Cloud Computing concept. The proposed service is realized in the form of an application solution that provides the user with the necessary information adapted to their disability. With the suggested architecture, it is possible to raise the quality of life and mobility of the users in traffic environment.