“…The ethical reputation of banks has become more critical in the contemporary environment, where concerns about climate, human rights, social justice, and fair business practices play a role in consumers' evaluation of the products and services of a firm (Bodur et al, 2014;Shaw et al, 2016;Aramburu and Pescador, 2019). In other words, the choice of a specific bank is influenced not only by its functional benefits but also by its ethical reputation (Guzm an et al, 2020;Mulki and Jaramillo, 2011). The banking literature points out various factors that consumers consider when selecting a retail bank for their financial needs, including financial returns (Javalgi et al, 1989), convenience and service quality (Laroche et al, 1986), availability of credit (Zineldin, 1996) and friendliness of bank personnel (Almossawi, 2001).…”