“…Fairtrade, (n.d.); Rozin et al, 2004;Shaw et al, 2005;Korzen et al, 2011;Konuk, 2017;Food Ethics Council, 2020;Czeczotko et al, 2021;FAO, 2021 Guarantee animal welfare Grumett, 2019;Nawroth et al, 2019;Swaffield et al, 2019;Food Ethics Council, 2020;Höglund, 2020;Beck and Ladwig, 2021;FAO, 2021;Reis et al, 2021 Be vegan Alvaro, 2017;Beck and Ladwig, 2021 Be organic Shaw et al, 2005;Chang and Lusk, 2009;Aprile et al, 2012;Bartels and Onwezen, 2014;Konuk, 2017;Czeczotko et al, 2021;Winterstein and Habisch, 2021 Include Fair Trade products Nguyen and Klaus, 2013 Guarantee soil protection Fairtrade, (n.d.); de Olde and Valentinov, 2019;Peano et al, 2019;Zimmerer et al, 2019;Czeczotko et al, 2021;FAO, 2021 Guarantee sustainable packaging FAO, 2021 disadvantaged people should be guaranteed (Fairtrade, (n.d.); FAO, 2021). Any kind of discrimination, be it gender, marital status or ethnicity, should be avoided (Fairtrade, (n.d.); Food Ethics Council, 2020).…”