Ethical Issues in Continuous Experimentation

Abstract

Continuous experimentation (CE) is a software practice used in organizations to verify the feasibility of a product and its features. It provides procedures to verify the effect of a change by comparing different variants of a product or its features with the original version. Usually, it works as a series of online experiments with final users as participants, i.e., people with rights and duties, which experimenters need to take care of. This research aims to provide a process for addressing ethical issues in CE to support experts in designing experiments while providing ethically acceptable decisions. This paper brings reflection on ethical issues in the existing related literature and discusses them in the context of CE. Link: https://youtu.be/t53y3DdcJ3M