Abstract:The purpose of this research is to analyze the content of printed advertising materials for compliance with ethical principles and standards for the promotion of medicinal products (MP). Materials and methods. The object of the research was the promotion of medications using printed advertisements about medications. Considered 200 samples of printed materials in the form of leaflets, booklets and leaflets received by health professionals from medical representatives in pharmacies and clinics in Voronezh..Struc… Show more
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