Prototypes are useful beyond usability testing; they're a strategic tool to drive alignment, to communicate value and vision, and to get digital products built correctly in a more efficient manner. They help teams move quickly by making instead of swirling in ideas. Through her work at IBM and currently as a Creative Director at the digital product design agency, argodesign, Kathryn Marinaro has found that the best practical uses for prototypes are for qualitative and strategic purposes. In this keynote, Kathryn will share her experience creating and utilizing prototypes to generate ideas with subject matter experts, to understand resonance and value with endusers, to explore new interaction models for emerging technology, and to communicate visions to stakeholders who control the direction of a product. She'll share examples of prototypes used throughout the process of the programs she leads and their outcomes and impact. Prototypes aren't just for testing, they're for delivering value.Kathryn Marinaro is an award-winning Creative Director who envisions the future and develops products and strategies for a wide variety of clients at argodesign. She is the author of Prototyping for Designers, published by O'Reilly, and has employed user-centered methodologies to create and iterate on impactful experiences in health wearables, AI interaction patterns, AI image recognition and training interfaces, and cloud development tools, while working on world-class design teams like IBM Watson Visioneering and IBM Mobile Innovation Lab. She has gained recognition as one of Austin's Top 50 Female UX Designers and as part of the Advisory Board for the inaugural Austin Design Week. She's been featured in articles in Fast