Evaluating novel methods of enhancing the impact of financial incentives on household nutrition in developing nations

Evaluating novel methods of enhancing the impact of financial incentives on household nutrition in developing nations – authors’ reply

“…In this respect they lie within the rural continuum of India and represent many communities in the region (albeit not the extremely rural or remote settings). We agree with Krishnan and colleagues 2 that our intervention would perform differently in settings without any fruit and vegetable retailers, and hope our work inspires the development of interventions for more diverse geographies.…”

“…In this Correspondence, we reply to the concerns raised by Krishnan and colleagues. 2 While our methodology has numerous advantages, we concur with Krishnan and colleagues 2 that its primary aim is not to understand ‘how’ an intervention works or ‘which factors’ influence its effectiveness. To address these aims, we conducted a process evaluation in parallel which will be published shortly.…”

“…Finally, Krishnan and colleagues 2 commented on the lack of objective health outcome measures in our study, especially for children. Our study focussed on demonstrating feasibility of financial incentives and their effects on total household ‘purchase’ of fruit and vegetables, as this is a necessary first step for increased consumption and improved health outcomes.…”

“…Krishnan and colleagues 2 raise an interesting point about the potential role of different household decision-making models in the success of the intervention. Our in-depth interviews with people implementing and receiving the subsidies confirm that the recipients were mostly women (with men “very rarely” partaking).…”