Evaluating Social Media Utilization on the Implementation of E- Government Goals in Tanzania

Mandari, Herman; Koloseni, Daniel

doi:10.5171/2016.759473

Cited by 4 publications

(6 citation statements)

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“…Social media is one of the powerful tools for communication across the globe. Categories of social media includes Web blog; Content Communities; social networking sites; and collaborative projects (Mandari & Koloseni, 2016) which offers different functions. However, social networking sites are crucial for two-way sharing of information both in private and public which trigger individuals to join the sites for various interactive activities which require discussions and the immediate feedback.…”

Section: Empirical Review Social Media and Revolution In Women Empowe...mentioning

confidence: 99%

Social media and women’s financial empowerment in the digital economy era in Tanzania

Churk

2023

IJRBS

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For generations, women in Tanzania have been undermined economically despite efforts from the government, educational institutions, and non-governmental organizations. Besides all of them, the growth of digital communication is emerging, inseparable from transforming women’s empowerment economically, politically, and socially. However, how social media has empowered women financially as an aspect of economic empowerment remains understudied in Tanzania. This study assesses the role of social media in the digital economy to realize its contribution to women’s financial empowerment. Specifically, the study assesses the financial activities of women’s support groups through social media, examines how social media offer economic opportunities to women’s support groups and identify the challenges associated with social media women’s support groups. This study is qualitatively designed and employs in-depth interviews with leaders of women’s support groups in the city of Dodoma. The findings highlight the benefits of WhatsApp social media as a platform for digital economic practices, specifically in enhancing the performance of financial activities. The results also revealed a lack of binding principles among women’s support groups, making them fragile and affecting their growth and sustainability. The study recommends establishing government regulations that bind members who decide to help each other through social media sites. This practice ensures the sustainability of women’s financial groups and avoids online fraud thus, promote women’s financial empowerment and participation in the digital economy in Tanzania.

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Section: Empirical Review Social Media and Revolution In Women Empowe...mentioning

confidence: 99%

Social media and women’s financial empowerment in the digital economy era in Tanzania

Churk

2023

IJRBS

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“…Despite that this number is low, nevertheless, it is significant to explore its uses in terms of accelerating inclusive growth in the country. Facebook, Twitter and YouTube are considered as the most popular social media worldwide (Mandari and Koloseni, 2016). This statistic is relevant to African countries and Tanzania in particular.…”

Section: Social Media and The Transformation Of Economic Growth In Th...mentioning

confidence: 99%

“…It's important to note that different social media offers different functions. For example, Mandari & Koloseni (2016) argue that social media categories are such as Web blogs, Content Communities, social networking sites and collaborative projects. A Web blog is specifically for updating and posting information which can be owned either by an individual or an institution and allows the user to read and write comments.…”

Section: Social Media and The Transformation Of Economic Growth In Th...mentioning

confidence: 99%

“…A Web blog is specifically for updating and posting information which can be owned either by an individual or an institution and allows the user to read and write comments. Content communities are used for sharing information of different formats (Mandari and Koloseni, 2016) while social networking sites are crucial for two-way sharing of information both in private and public (Verdegem, 2011). A good example, of such, is Facebook which is the most used social media in Tanzania whereas WhatsApp, Twitter, Instagram are another example.…”

Section: Social Media and The Transformation Of Economic Growth In Th...mentioning

confidence: 99%

“…A good example, of such, is Facebook which is the most used social media in Tanzania whereas WhatsApp, Twitter, Instagram are another example. The last category includes collaborative projects which function for the collaborative web content among users (Mandari and Koloseni, 2016). Having these different categories implies that social media have emerged as great platforms for the fast exchange of information in various ways.…”

Section: Social Media and The Transformation Of Economic Growth In Th...mentioning

confidence: 99%

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Social media as a gateway to accelerate inclusive growth

Churk

2023

IJRBS

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The current perspective of understanding development focuses on including all members of society participating in the growth process, primarily through digital technology. This paper examines social media for promoting inclusive growth in Tanzania. More specifically, the study aims to investigate the social media site that youth citizens widely use to discuss government economic issues for fostering inclusive growth, how youth citizens use the perceived widely used social media to participate in discussing government issues for inclusive growth, and how does the government encourage citizens’ use of social media to discuss government issues for inclusive growth. The study was conducted in Dodoma City and employed mixed research methods using survey and interview data collection methods. Findings show that youth citizens mainly prefer using WhatsApp social media to discuss economic issues to promote inclusive economic growth in the study area. The study also found that youth citizens in the study area use WhatsApp social media to spot government actions and voice their opinions for inclusive growth. The study concludes that WhatsApp social media is a gateway to accelerate inclusive growth in the study area. It suggests a networked digital policymaking framework to encourage citizens to openly discuss and publish government issues on social media without fear to accelerate inclusive growth in the country. Also, it suggests an established framework for collecting citizens’ opinions on social media for government decision-making practices to imply that citizens’ views are considered for inclusive growth in Tanzania.

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The Role of Social Media in Promoting Organizational Brand: A Case of Telecommunication Organizations in Tanzania

MNAKATU,

GENÇ

2023

Anadolu Üniversitesi Sosyal Bilimler Dergisi

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This study was conducted with the aim of exploring the role of social media in promoting organizational brand. The study had three objectives. The first objective is to determine the ways that telecommunication organizations in Tanzania use to promote organizational brands on Facebook. The second one is to find out the customers’ perspective on the impacts of the telecommunication organizations’ activities on Facebook. The last one is to unveil challenges that telecommunication organizations face in promoting the organizational brand on Facebook. The study used mixed methods research design. The content analysis was used to gather data from the Facebook pages of the four telecommunication organizations of Tanzania. The interviews and online questionnaire survey (OQS) incorporated participants who liked the Facebook pages of the four telecommunication organizations. Interviews were conducted to 16 participants while OQS was used to collect data from 100 respondents through Google Forms. The study was conducted under two theories; Theoretical Model of Corporate Branding in Social Media (TMCBSM) in industrial marketing and Cognitive Dissonance Theory. The study adopted the TMCBSM model for analyzing the Facebook posts of the telecommunication organizations while Cognitive Dissonance Theory was applied in measuring and revealing of the understanding of the OQS and interview participants on the organizational brands. Social media was found to play significant role in promoting organizational brand of the telecommunication organizations through creating organizational brand recognition and awareness to stakeholders. The study found that social media generate engagement and interactivity that build relationships between organizational brand and their stakeholders and create experiences for stakeholders which build organizational brands.

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Evaluating Social Media Utilization on the Implementation of E- Government Goals in Tanzania

Cited by 4 publications

References 6 publications

Social media and women’s financial empowerment in the digital economy era in Tanzania

Social media and women’s financial empowerment in the digital economy era in Tanzania

Social media as a gateway to accelerate inclusive growth

The Role of Social Media in Promoting Organizational Brand: A Case of Telecommunication Organizations in Tanzania

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