Abstract. The "best practices" of international software standards are considered important in improving the software process. The ISO/IEC 29110 standard defines lifecycle profiles for Very Small Entities (VSEs) and VSEs have also been recognized important in the software industry. Since this standard is novel, practitioners need to be actively engaged in their own learning. Serious games offer the potential not only to entertain and educate, but can also operate as a strategy for promoting the standard itself. The findings of this explorative study make possible an initial judgment about its potential as a fun standard learning tool as well as to analyze its pertinence, engagement, strengths, and weaknesses as guidance for further evolution.