Evaluation and Development Countermeasures of Sports Tourism Resources Based on AHP

Abstract

With the continuous development of the national economy, people's demand for spiritual culture is also increasing, and the proportion of tourism industry in the tourism industry is increasing. Sports tourism is a new and attractive way. The purpose of this paper is to analyze the development countermeasures of sports tourism resources (STR) by using the analytic hierarchy process(AHP) to promote the development of tourism. This paper mainly uses the AHP and survey method to carry out statistical analysis on the relevant evaluation and development level data of STR. The data results show that the highest weight value is the development benefit of STR, which is 0.49. Therefore, in the development of STR, we should reasonably consider the profit and expenditure, and strive to obtain a win-win situation of economic benefits and environmental and social benefits.