Evaluation and Influencing Factors Analysis of Urban Tourism Efficiency in Taihang Mountain Region

Abstract

The level of tourism efficiency directly affects the level of tourism industry quality, to improve tourism efficiency is an important measure to achieve quality upgrading of tourism. With the Taihang Mountain region as the research object and 18 cities within the region as the decision-making unit, the tourism efficiency of the region during 2016-2020 was comprehensively measured based on the DEA-Malmquist index model, and the influencing factors were analyzed. The results show that: (1) From 2016 to 2020, the comprehensive tourism efficiency of Taihang Mountain region shows a general trend of fluctuation, and the development level of tourism development of each city is uneven. (2) The total factor production efficiency of regional tourism showed an obvious downward trend from 2016 to 2020, mainly due to limited investment scale and no obvious progress in technology; The index of regional total factor production efficiency ranked East Taihang > West Taihang > South Taihang. (3) Industrial structure, transportation convenience and government intervention in tourism economy have significant influences on improving tourism efficiency, while economic development level and scientific and technological innovation level have weak influences.