Evaluation of Augmented Reality and Consumer Perceptions in Traditional Dishes

SOLMAZ>, Rıdvan; Pekerşen, Yeliz

doi:10.1080/15428052.2022.2060889

Cited by 2 publications

(6 citation statements)

References 39 publications

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“…Likewise, the investigation concludes that the lack of spelling, reading comprehension, writing and the difficulty of relating to teachers and classmates, detecting that the students have a mild dyslexia [21]. TheCreatived innovative ideas such as augmented reality is a novelty, because according to this author developed augmented reality with Unity and Vuforia so that children can learn the names of animals and each characteristic of each animal, according to this conducted an analysis that children using this application can recognize the animal a 100% and 91% could explain the characteristics, concluding that technology is of great support for education capturing more attention [22].…”

Section: Literature Reviewmentioning

confidence: 99%

“…Augmented reality is very important in society in such a way that the solutions it provides to businesses are shocking and innovative, so this author implements a mobile application with augmented reality for consumers in restaurants in order to visualise traditional dishes in a 3D modelling and keep the user informed of the presentation of each dish of food [22]. Augmented reality is a good strategy for consumers in such a way that this author develops a web application with augmented reality to improve their sales and customer service by giving them a new experience with the use of technology as well as to evaluate the products that the customer is interested in and to visualise the quality of the brand [23].…”

Section: Literature Reviewmentioning

confidence: 99%

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Mobile Prototype for the Early Stimulation of Autistic Children with Augmented Reality

Amado¹,

Arenas²

2023

IJETAE

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The Autism Spectrum Disorder is diagnosed from birth is why they must have early stimulation that helps them to control some characteristics, improving their attention, auditory stimulation, and their social stimulation. That is why we have the objective of designing a mobile prototype for early stimulation in children with autism. In the methodology we use Design Thinking which has five phases (Empathize, Define, Ideate, Prototype, Testing) which is responsible for analyzing and solving user needs by proposing innovative ideas, for the mobile prototype we use the Figma tool, with Tinkercad we make 3D models and for an augmented reality we use MetaClass Studio these three tools are complemented to meet our goal. Our results show the solution for each phase of our methodology with 80 people involved in the analysis and finding the main problems, which we are responsible for solving by proposing the mobile application with augmented reality being validated by experts, with a level of acceptance of 94% guaranteeing their approval of the project, The analysis of usability by those involved was very effective with a 96% by specialists in early stimulation, parents and children with autism, guaranteeing a satisfactory, efficient and easy to learn the application. Finally, the project was continuously improved with an analysis of the traditional early stimulation with the mobile application with augmented reality, complementing an optimisation in its use. Keywords—Autism; design thinking; figma; metaclass studio; tinkercad

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Mobile Prototype for the Early Stimulation of Autistic Children with Augmented Reality

Amado¹,

Arenas²

2023

IJETAE

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“…The restaurant's digital technology platforms (e.g., website, social media, mobile applications, and self-order kiosks) provide value to customers [30]. For example, customers can view restaurant menus and order food using a self-ordering machine at self-service kiosks or self-service terminals [31].…”

Section: Customer Value and Digital Transformationmentioning

confidence: 99%

“…Finally, by focusing on sustainable customer value, restaurants can distinguish themselves from competitors and establish a solid reputation for quality and dependability. As a result, they can differentiate themselves in a crowded market and attract new customers [30].…”

Section: Customer Value and Digital Transformationmentioning

confidence: 99%

“…Fast-food restaurants rapidly adopt digital transformation to streamline operations, improve customer experience, and increase profits [12]. Digital transformation initiatives, such as online ordering, delivery, and mobile order tracking, provide convenience to customers and enable fast-food restaurant owners to manage their orders better and comply with regulations [30,60]. Furthermore, due to the numerous errors in the paperbased processes, participants described the digital transformation as the result of the introduction of digital technologies affecting how a fast-food restaurant runs internally.…”

Section: Definition Of Digital Transformationmentioning

confidence: 99%

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Enhancing Digital Presence for Maximizing Customer Value in Fast-Food Restaurants

et al. 2023

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Digital transformation has altered the way customers interact with restaurants. As a result, digital transformation has had an enormous impact, changing restaurant customer value. Therefore, this research aims to develop a dynamic and sustainable method for creating customer value in digital transformation. This study suggested digital dynamic capabilities and digital customer orientation as a process model (i.e., sensing, seizing, transforming, and refining) to develop digital transformation and create a dynamic customer value. We chose fast-food restaurants in Egypt to examine the proposed model using a qualitative approach of semi-structured interviews with fast-food managers and hospitality experts. The findings indicated that fast-food restaurants’ different digital transformation capabilities and tools (e.g., value innovation, SWOT analysis, artificial intelligence, new technology selection criteria, digital maturity, building several digital platforms, and gathering and analyzing customers’ online reviews) help them create customer value. However, interviewees highlighted how well-suited the suggested digital dynamic capabilities are to serve as drivers of digital transformation in fast-food restaurants and create a dynamic customer value. This research expands the dynamic capabilities theory by adding digital customer orientation (i.e., proactive and reactive to customer feedback) to develop digital transformation and create customer value in fast-food restaurants. This research provides fast-food restaurant managers with an in-depth explanation of how to implement the digital dynamic capabilities model for executing digital transformation and developing a new dynamic customer value.

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Evaluation of Augmented Reality and Consumer Perceptions in Traditional Dishes

Cited by 2 publications

References 39 publications

Mobile Prototype for the Early Stimulation of Autistic Children with Augmented Reality

Mobile Prototype for the Early Stimulation of Autistic Children with Augmented Reality

Enhancing Digital Presence for Maximizing Customer Value in Fast-Food Restaurants

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