The present investigation entitled “Evaluation of different hybrids of chilli in prayagraj agro-climatic condition” was conducted from July 2022- January 2023. The experiment was laid out in a Randomised Block Design with 3 replications and 10 hybrids viz., LHC-Diya, LHC-4010, Beauty, NS-1101, Deva, NS-1701 DG, VNR-305, Chushul, Pushkar, Sonali. Experiment was done to understand the plant growth, fruit yield, quality and economics of Chilli using different hybrids under Allahabad agro-climatic conditions at the experimental field of the Department of Horticulture, Naini Agricultural Institute (NAI), Sam Higginbottom Institute of Agriculture, Technology and Sciences (SHUATS), Prayagraj, Uttar Pradesh. From the above experimental findings it is concluded that, all the characters viz., growth parameters, earliness parameters, yield parameters and qualitative parameters varied significantly. Further, while studying the plant height (F1-Sonali) was found best, highest number of branches, maximum average fruit weight and maximum ascorbic acid was found in (F1-NS-1701 DG), days to first flowering and days to 50% flowering was found minimum in (F1- Pushkar), maximum number of fruits per plant, maximum fruit length and fruit girth was found in (F1- VNR-305), highest yield per plant, highest yield per hectare and highest profit and maximum benefit cost ratio were found in (F1-NS-1101), maximum TSS was found in (F1- Beauty).