“…In Vietnam, the legal framework for e-commerce is weak in the areas of taxation, customer protection, intellectual property rights, e-payment, public security, and humanresource development and does not take sufficiently into account the needs of private enterprises and rural users (Tran, Huang, & Drew, 2014). Our finding gives empirical support to qualitative research that identifies many legal obstacles to e-commerce, such as inadequate legal protection for online transactions, unclear business laws, and security and privacy concerns (Ismail & Kamat, 2006;Kog, 2010). By implication, this result points to the need for establishing a broad legal and institutional framework that makes a trustworthy e-marketplace.…”