“…Tremendous progress have been made in the past 30 years refining CJ method to decision-making for new product evaluation, competitive or product positioning analysis and market segmentation (Lohrke et al, 2010). However, CJ is relatively new in the evaluation of environmental processes where only a few scattered examples have been reported (Lareau and Rae, 1989;Mackenzie and Eduljee, 1990;Gan, 1992;Opaluch et al, 1993;Roe et al, 1996;Johnson and Desvousges, 1997;Adamowicz et al, 1998;Farber and Griner, 2000;Álvarez-Farizo and Hanley, 2002;Muramatsu and Nakamura, 2002;Cheung and Chung, 2008). To the best of our knowledge, there is no yet any application of CJ to evaluate the influence of multiple physicochemical factors on hydrocarbons bioavailability in contaminated soils.…”