Evaluation of the Consumer Perception of Sharing Economy: Cases of Latvia, Russia, Ukraine and Belarus

Abstract

The overwhelming goal of large-scale cross-country research is to evaluate consumers’ perception of a sharing economy. The research was limited by the number of respondents, as well as by the countries represented in the survey. Latvia, Russia, Ukraine, and Belarus were mostly represented, and only these responses (757) were analyzed. The study used multilevel modelling of sharing economy elements (dependent variable) in relation to personal characteristics (age, gender, income, industry) nested by the self-assessed level of eco-friendliness (a key predictor for the attitude towards sharing economy). Findings: The key personal characteristics, which influence a person’s intention to be involved in the sharing economy practices, are level of income, education, and also self-perceived ecological friendliness. The sharing economy is not only a topic for investigation among academicians, but also an issue on the agenda of the European Commission, because it is considered as a driver for growth and job creation in the European Union. Despite an increasing interest and many studies, there is a limited number of studies focused on difference in perception of sharing economy depending on personal characteristics of respondents. This indicates the necessity of conducting such surveys, involving participants from different European countries. The given paper could be used as a methodological framework for other European researchers who are interested in the exploration of the topic regarding perception of the sharing economy.

Sharing Economies’ Initiatives in Municipal Authorities’ Perspective: Research Evidence from Poland in the Context of Smart Cities’ Development

“…The lack of trust resulting in a general reluctance to anything new is partly due to the relatively short, only 30-year-old free market traditions and the lack of legal and institutional regulations for the principles of functioning of the SE in the national and municipal economy. The latter reason is also characteristic of other regions of the world in which the SE develops, which was emphasized in the literature studies cited at the beginning [22][23][24][25]141].…”

Sharing Model in Circular Economy towards Rational Use in Sustainable Production

“…The share of the population aged 16-74 who have reportedly used the Internet over the past 12 months worldwide depends on the state's economic development, as shown in the tables [16,17]. Leaders in terms of access to Internet services in 2018 included Luxembourg (97.4%), Denmark (97.3%), Norway (96.4%), the United Kingdom (94.9%), the Netherlands (94.7%) [17].…”

Тенденції Розвитку Банківської Системи України В Умовах Воєнних Дій Та Глобалізаційних Упливів

“…In this context, the works of other scientists are interesting (Cornée, 2019;Liao et al, 2019), which justify the great role of the banking and financial and credit sector of the economy in the formation of preconditions for the development of large businesses, large industrial enterprises, because usually the implementation of large-scale projects, for example, in construction, engineering, the chemical industry may be unattainable for businesses without banking support. In turn, other researchers (Tambovceva et al, 2021) also point to the importance of banking services also for the development of small and medium businesses, which in many countries is the basis of the economy.…”