2023
DOI: 10.56578/jgelcd020305
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Evolution and Trends in Indonesian Green Marketing Research: A Systematic Review (2018-2023)

Adimas Rois Adnan,
Retno Widowati,
Nuryakin

Abstract: In the context of escalating green consumerism in Indonesia, there has been a notable shift in corporate strategies towards green marketing, stimulating an increase in scholarly investigations in this domain. This study conducts a systematic literature analysis to delineate the evolution and emerging trends in green marketing research within Indonesia over the past five years (2018)(2019)(2020)(2021)(2022)(2023). A methodical examination of 38 pertinent documents, analyzed using Wordstat, forms the basis of th… Show more

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Cited by 3 publications
(2 citation statements)
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“…The methodology adapted to the specific case was designed in the following phases, considering that the articles must comply with the conditions cited (the abstracts concurrently contain the terms "sustainability", "investor", and "stakeholder"): (i) database selection and identification of the articles to be examined, (ii) identification, extraction, and encoding of the terms or sequences of sustainability-related words contained in the abstracts of the articles selected, and the grouping of the terms by categories, (iii) calculation of the standardised frequency of appearance of the terms encoded, and (iv) evaluation of the data. See the graphic description of the methodology applied in Figure 2 (a similar graphic representation scheme to that applied in [62] has been followed).…”
Section: Methodsmentioning
confidence: 99%
“…The methodology adapted to the specific case was designed in the following phases, considering that the articles must comply with the conditions cited (the abstracts concurrently contain the terms "sustainability", "investor", and "stakeholder"): (i) database selection and identification of the articles to be examined, (ii) identification, extraction, and encoding of the terms or sequences of sustainability-related words contained in the abstracts of the articles selected, and the grouping of the terms by categories, (iii) calculation of the standardised frequency of appearance of the terms encoded, and (iv) evaluation of the data. See the graphic description of the methodology applied in Figure 2 (a similar graphic representation scheme to that applied in [62] has been followed).…”
Section: Methodsmentioning
confidence: 99%
“…This article reviews the study of the application of AI technology in the shipping industry published during the period of 2001-2022, and the analysis of the quantity of publications over the years provides an understanding of the changes in the research hotspots in this field and the future development trend [33,34]. Figure 1 contains the statistics of the quantity of publications on the study on the application of AI technology in the shipping industry in the past ten years.…”
Section: Annual Publication Trendsmentioning
confidence: 99%