Evolution of the Olympic Movement: Adapting to Contemporary Global Challenges

Abstract

This paper explores the diverse impact of the Olympic Movement on society, emphasizing core values like ‘excellence’, ‘friendship’, and ‘respect’. Traditionally, the Olympic Movement actively promotes global sport through initiatives such as Olympic education programs, instilling moral dimensions, cultural values, and essential life skills. Recent Olympic Games are scrutinized for their organizers’ focus on safety, pandemic management, environmental sustainability, and gender equality. This paper addresses crucial policy options, spanning human rights, social inclusion through sport, and the pervasive issue of inactivity affecting public health. Noteworthy successes in leveraging sports for refugees and combating substance use disorders are discussed, alongside joint efforts by the World Health Organization and the International Olympic Committee, to combat inactivity and promote health through sports. Exploration of gender equality in the Olympic Movement recognizes challenges and suggests actions, including increasing female participation and addressing sexual harassment. The intersection of sports, climate change, and environmental responsibility is examined, with a focus on the ambitious ‘climate-positive’ goals of the Paris 2024 Olympics. However, since most of the IOC actions are rather symbolic and not substantial, many organizations are called upon to take active initiatives. Actionable recommendations urge countries to prioritize physical activity policies, organize exercise programs, and collaborate across sectors for health and environmental sustainability. The Olympic Games should focus on promoting mass sports participation, fostering positive attitudes, enhancing public health through sports, education, peace, and societal values, advocating for a holistic approach that champions ethical values, and promoting Olympic education to build a better world through sports.