In this paper, we presents some new exact solutions corresponding to three unsteady flow problems of a generalized Jeffrey fluid produced by a flat plate between two side walls perpendicular to the plate. The fractional calculus approach is used in the governing equations. The exact solutions are established by means of the Fourier sine transform and N-transform. The series solutions of velocity field and associated shear stress in terms of Fox H-function, satisfying all imposed initial and boundary conditions, have been obtained. The similar solutions for ordinary Jeffrey fluid, performing the same motion, appear as limiting case of the solutions are also obtained. Also, the obtained results are analyzed graphically through various pertinent parameters.