Examining Cross-Border Cultural Tourism as an Indicator of Territorial Integration across the Slovak–Hungarian Border

Hardi, Tamás; Kupi, Marcell; Ocskay, Gyula; Szemerédi, Eszter

doi:10.3390/su13137225

Cited by 12 publications

(8 citation statements)

References 33 publications

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“…We would like to extend the research and involve more countries in our research. Our primary aim is to collect data from Hungary, Czechia and Poland as well-since these countries are located close to each other (so they are easily accessible), but according to previous studies [89][90][91][92] the citizens of these countries represent different identities, regardless of the shared history, language, and culture. We do not rule out examining additional countries' consumers.…”

Section: Discussionmentioning

confidence: 99%

The Impact of Green Marketing on Consumer Behavior in the Market of Palm Oil Products

Mura

Ambrus²,

Zsigmond

et al. 2022

Sustainability

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The aim of the article is to examine the impact of green marketing on consumer behavior in the market for products containing palm oil. The first chapter addresses the theoretical approach—the impact of green marketing on consumer behavior. We considered a questionnaire survey to be the most appropriate method to conduct our research. In order to test our hypotheses, we applied Crosstab and Pearson’s chi-square test. The strength of the relationship between the variables was measured using Cramer’s V. The third chapter presents the research results based on the processed information of 527 obtained datasheets from the respondents. The data were collected from Slovak consumers in the summer of 2021. Hypotheses H1 (“There is a significant relationship between the opinion of the consumer regarding purchasing products containing palm oil and the knowledge that the product does contain palm oil.”) and H2 (“There is a relationship between the consumer willingness to refuse the purchase of certain products if it has negative impact on the environment and the generational group the consumer belongs to.”) were approved, however the relationship proved to be weak in both cases. The research makes it clear that the majority of consumers do not spend time reading descriptions on product packaging. It might be helpful for companies to make it clear and visible on the packaging that their product does not contain palm oil, informing the consumer and influencing them with the negative emotional message of the advert. The obtained research results are useful both for the producers and the customers.

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Section: Discussionmentioning

confidence: 99%

The Impact of Green Marketing on Consumer Behavior in the Market of Palm Oil Products

Mura

Ambrus²,

Zsigmond

et al. 2022

Sustainability

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show abstract

“…ICH is the oldest and most vivid cultural and historical tradition, an important resource and library of the soft power of national and national culture, and an organic composition and important symbol of national characteristics, spirit, emotion, history, personality, temperament, cohesion, and centripetal force (35)(36)(37). The recognition, safeguarding, inheritance, and promotion of the nature of ICH play an important role in promoting the economy and building a socialist core value system (38)(39)(40).…”

Section: Safeguarding Of Ichmentioning

confidence: 99%

Analysis of the value of folk music intangible cultural heritage on the regulation of mental health

Ning¹

2023

Front. Psychiatry

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This paper proposes an approach based on the safeguarding of intangible cultural heritage (ICH) by studying the value of ICH to explore the value of the ICH of folk music on mental health and its safeguarding measures. Additionally, a questionnaire survey is conducted on the value of the ICH of folk music among college students. The Tibetan Guozhuang dance and music in the ICH are taken as the object. The students’ awareness, participation, and effects on physical and mental health, emotional regulation, and stress regulation are investigated, to study the safeguarding value of folk music. The survey results reveal that in the process of participating in the folk art of Tibetan Guozhuang dance, 41.8% of the students consider it very useful for emotional regulation and stress relief, and 46.31% believe it is useful. 36.95% of the students feel that it is very useful for the development of mental health, and 49.75% think it is useful. This indicates that a total of 86.7% of the students believe that the dance is helpful to the development of students’ mental health. And most of the students are in a happy mood when participating in the dance. Among them, 71.7% of the students say that they are elated, and 66.98% feel that they are excited. It illustrates that as a young group, the students are fond of folk art, but they lack the cognitive approach. Finally, the safeguarding suggestions and implementation paths are put forward in view of the existing problems of the ICH of folk music. The research can provide a research reference for the safeguarding of the ICH of folk music.

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“…Some studies have suggested the creation of cross-border single packages and cross-border destination marketing to increase competitiveness, especially for long-distance travellers (Kozak & Buhalis, 2019). Unfortunately, there are few examples of this in Hungary, despite potential, for example, Hardi, Kupi, Ocskay, and Szemer edi (2021) suggest the need for a joint tourism strategy and integrated cultural tourism development for the cross-border towns Kom arom in Hungary and Kom arno in Slovakia. Distance clearly plays an important role in visitation of second-tier cities, especially those that are relatively far from the national capital and that do not have a regional airport close by.…”

Section: Literature Reviewmentioning

confidence: 99%

Measuring visitor flows using mobile positioning data in three Hungarian second-tier cities

Kovács

Smith

Teleubay

et al. 2023

IJTC

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Purpose The research analyses the spatial-temporal behaviour of international visitors using mobile positioning data (MPD) in three second-tier cities in Hungary: Szeged, Debrecen and Pécs. The purpose of this study is to identify the origins of visitors, length of stay, seasonal concentrations and mobility between cities. Design/methodology/approach A large volume of data generated by foreign mobile phone users was processed and analysed for six consecutive months in 2018. The movements of around 3.5 million foreigners visiting Hungary were captured. Findings The data showed significant differences in tourist turnover, mobility patterns and flows indicating different levels of tourism activity and potential in the three cities. This included day trips, cross-border tourism, seasonal fluctuations and activity-driven demand (e.g. special events and cultural tourism). Research limitations/implications MPD cannot fully explain or predict drivers of visitor behaviour, such as purpose of visit, the precise activities that they undertake there and the experiences that they gain. It can, however, provide information on spatial and temporal flows, patterns and concentrations of visitors. Practical implications The investigated cities should follow distinct tourism development policies to attract more tourists and strengthen the links with their neighbouring destinations at the same time as differentiating themselves through marketing as competitive alternative destinations. Social implications Augmenting tourism has socio-economic implications for residents and communities. The development of cultural tourism and local event-based tourism must incorporate community needs. Originality/value The paper analyses the extent to which MPD can provide insights into visitors’ spatio-temporal mobility and flows in relatively under-visited second-tier cities and it highlights opportunities and gaps for big data research in an urban context.

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Examining Cross-Border Cultural Tourism as an Indicator of Territorial Integration across the Slovak–Hungarian Border

Cited by 12 publications

References 33 publications

The Impact of Green Marketing on Consumer Behavior in the Market of Palm Oil Products

The Impact of Green Marketing on Consumer Behavior in the Market of Palm Oil Products

Analysis of the value of folk music intangible cultural heritage on the regulation of mental health

Measuring visitor flows using mobile positioning data in three Hungarian second-tier cities

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