Examining Relationships between Leisure Involvement, Psychological Commitment and Loyalty to a Recreation Agency

Iwasaki, Yoshi; Havitz, Mark E.

doi:10.1080/00222216.2004.11950010

Cited by 295 publications

(290 citation statements)

References 53 publications

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“…In their model, Iwasaki and Havitz (2004) described how psychological commitment mediated the effects of enduring involvement on behavioral loyalty. It is important to develop models in the sport fan context.…”

Section: Introductionmentioning

confidence: 99%

“…The objective of the present study was to examine the applicability of the conceptual model of the relationship among involvement, psychological commitment, and loyalty, proposed by Iwasaki and Havitz (2004), in the context of a professional sport, and test the degree to which sport fans' involvement predicts psychological commitment, attitudinal loyalty, and behavioral loyalty.…”

Section: Introductionmentioning

confidence: 99%

“…Very little attention has been given to the conceptualization of the relationship between the involvement and loyalty of sport fans. Iwasaki and Havitz (2004) proposed a model for the relationship among the involvement, psychological commitment, resistance to change, and behavioral loyalty of participants in leisure settings. The present study extends Iwasaki and Havitz's previous research (2004) by conceptualizing a behavioral component of loyalty with past and future behavior, an attitudinal component of loyalty, and psychological commitment, as well as the fans' involvement with the team in a professional sport setting.…”

Section: Introductionmentioning

confidence: 99%

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The Relationship Among Fans’ Involvement, Psychological Commitment, and Loyalty in Professional Team Sports

Tachis¹,

Tzetzis²

2015

IJSMaRT

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Research on consumer behavior in leisure settings has proposed the relationship among involvement, psychological commitment and loyalty. Nonetheless, very little attention has been given to the conceptualization of the relationship among these constructs in a sport spectator context. The present study examined the relationship among involvement, psychological commitment, and two dimensions of loyalty, namely the attitudinal and behavioral loyalty of sport fans. The participants of this study were 800 soccer fans. The confirmatory factor analysis confirmed the multidimensional factor structure of the involvement scale which was developed for leisure participants by Kyle, Graefe, Manning and Bacon (2003). A structural equation modeling examined the proposed relationship model among involvement, commitment and loyalty. It was found that fans' involvement affects psychological commitment. Psychological commitment, in turn, influences attitudinal loyalty, and eventually attitudinal loyalty has direct effects on behavioral loyalty. The findings of the study indicate the mechanism through which sport fans become loyal to their team. It is suggested that sport managers should develop involvement, psychological commitment and attitudinal loyalty through marketing strategies in order to maximize sport fans' behavioral loyalty.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The Relationship Among Fans’ Involvement, Psychological Commitment, and Loyalty in Professional Team Sports

Tachis¹,

Tzetzis²

2015

IJSMaRT

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“…Longitudinal research has found that commitment levels change over time (Carpenter & Coleman, 1998;Carpenter & Scanlan, 1998). Therefore, future research should collect data in panel-type surveys where it is possible to track individual attitudes and behaviors over time (Iwasaki & Havitz, 2004) in order to better understand the relationship between commitment and the various products. Second, the sample was limited to Madeira Island.…”

Section: Discussionmentioning

confidence: 99%

Relações entre o compromisso desportivo e o comportamento de consumo de desporto

et al. 2013

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The purpose of this study was to examine the relationships between sport commitment and three types of sport consumer behaviors: participation frequency, sporting goods and media consumption. A survey was conducted among sport participants of both individual and team sports, fitness and outdoor activities (n= 900). The survey included questions related to demographic information, measures of sport commitment and sport consumption behavior. The results analyzed trough structural equation modeling showed that the sport commitment influences positively the participation frequency, sporting goods consumption and media consumption. Implications of these results are discussed and suggestions for future research on sport consumers are provided. Keywords: sport, consumer behavior, commitment RESUMO O objetivo deste estudo foi examinar a relação entre o compromisso desportivo e três tipos de comportamentos de consumo de desporto: frequência de participação, consumo de artigos desportivos e consumo de media. Foi aplicado um questionário a praticantes de desportos individuais e de coletivos, de fitness e de atividades outdoor (n= 900). O questionário incluiu questões relacionadas com informações demográficas, com o compromisso desportivo e com o comportamento de consumo de desporto. Os resultados obtidos a partir de um modelo de equações estruturais forneceram evidências de que o compromisso desportivo tem uma influência positiva sobre a frequência de participação, sobre o consumo de artigos desportivos e de media. As implicações destes resultados são discutidas e sugestões para futuras pesquisas sobre consumidores de desporto são fornecidas.

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“…Los estudios indican una tendencia en elegir en función de la búsqueda de experiencias (Pine & Gilmore, 2000), o sea, un involucramiento personal donde puedan expresarse ellos mismos a través de las actividades, adquiriendo experiencias ricas y mejorando su vida personal (Iwasaki & Havitz, 2004). El turista de senderismo, de acuerdo con su grado de involucramiento, percibe la importancia, el placer y la felicidad experimentada quedándose más atraído y dedicado a las actividades, al punto de situarla, muchas veces, en el centro de sus vidas.…”

Section: Dossiê -Competitividade Das Destinações Turísticasunclassified

Hiking as the Facilitator of Tourism Destination Competitiveness: An Analysis of the Opportunities for the City of Pelotas, RS, Brazil

Oliveira-Matos¹,

Chim-Miki²,

Medina-Brito³

et al. 2015

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Examining Relationships between Leisure Involvement, Psychological Commitment and Loyalty to a Recreation Agency

Cited by 295 publications

References 53 publications

The Relationship Among Fans’ Involvement, Psychological Commitment, and Loyalty in Professional Team Sports

The Relationship Among Fans’ Involvement, Psychological Commitment, and Loyalty in Professional Team Sports

Relações entre o compromisso desportivo e o comportamento de consumo de desporto

Hiking as the Facilitator of Tourism Destination Competitiveness: An Analysis of the Opportunities for the City of Pelotas, RS, Brazil

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