Examining the antecedents and consequences of trust in the context of peer-to-peer accommodation

Abstract

The theoretical understanding of peer to peer (P2P) accommodation has received much attention over the years; however, relatively little attention has been directed towards trust in peer to peer accommodation. Thus, the purpose of the present study is to develop and empirically test a model to understand the antecedents and consequences of guests trust toward peer to peer accommodation in the Egyptian context. Data collected from 793 respondents were analysed through partial least squares-structural equation modelling (PLS-SEM) to test the proposed model. The findings indicate that our unified framework includes a satisfactory level of prediction power for guests' intention to use peer to peer accommodation and actual booking. Finally, overall trust leads to greater intention to book for males and older guests.This study contributes to the existing theory and practice by providing useful insights about the drivers and outcomes of guest trust toward peer to peer accommodation.

Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?

“… Quantitative ( n = 148) Regression analysis (e.g., methods = binomial, binomial logistic, frontier, hedonic, instrumental variables probit, logistic, multinomial logistic, multiple, ordered logit, ordinal, ordinary least squares, panel, poisson, principal component, probability, quantile, spatial, stepwise, time series, tobit, weighted; software = R, SPSS, and Stata) 72 Abrate and Viglia, 2019 , Cai et al, 2019 , Falk et al, 2019 , Mahadevan, 2020 , Wu et al, 2017 , Xie and Mao, 2017 , Yang and Mao, 2020 . Structural equation modeling (e.g., method = covariance-based, partial least squares; software = AMOS, SmartPLS) 43 Agag and Eid, 2019 , Suess et al, 2020 . Other quantitative analyses (e.g., ANOVA, t -test) 33 Belarmino et al, 2019 , Guttentag et al, 2018 ; Experimental ( n = 14) Multiple experiment 8 Pera et al, 2019 , Shuqair et al, 2019 Quasi-experiment 3 Song et al, 2020 , Su and Mattila, 2019 .…”

Exploring the Salient Attributes of Short-Term Rental Experience: An Analysis of Online Reviews from Chinese Guests

“…Cheng and Jin [9] suggested that context, such as the general multiculturality and safety of an environment, can influence the attributes of short-term rental experiences. P2P accommodations entail a stranger-stranger transaction, which requires trust between the host and guest [15][16][17][18][19][20][21][22][23][24]. However, unlike in the Western market, interpersonal trust and safety are lower in The hospitality research includes a large body of literature investigating the attributes contributing to customers' satisfaction, quality of experience, hotel selection, and purchase intention [28][29][30][31][32].…”

The Effects of Online Trust-Building Mechanisms on Trust in the Sharing Economy: The Perspective of Providers

“…Some studies found that photo, host description, self-uploaded information about providers and online review content have significant influences on user's trust towards providers on Airbnb [10,32]. Agag & Eid [33] confirmed that website quality, natural propensity to trust, and third-party recognition have positive effects on guests' trust towards hosts in the peer-to-peer accommodation context in Egypt.…”

“…Online trust-building mechanisms have been found to enhance consumer's trust towards sellers and platforms in the context of C2C and B2C e-commerce [13,18] and increase consumer's trust in the sharing economy [16,17,22,31,33]. These trust-building measures vary from company to company.…”