Examining the factors shaping consumer attitude towards the popular alcoholic beverages in Hungary

Mucha, László; Vámosi, Kornélia Zarándné; Totth, Gedeon

doi:10.1016/j.heliyon.2022.e10571

Cited by 7 publications

(5 citation statements)

References 113 publications

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“…Moreover, Prentice and Handsjuk (2016) showed that branding, which was measured with one statement each measuring the trustworthiness, reputation and history of a brand, directly (and indirectly) and positively influenced the purchase frequency of vodka. Mucha et al (2022) note that for national alcoholic beverages (especially p alinka), it would be important to examine brand-related behavior, also, in their current research on p alinka, Mar o et al (2023) proved that the brand is particularly important when it comes to consumer preference. These studies address branding only in general terms.…”

Section: Aim Of Researchmentioning

confidence: 93%

“…bill 162.§). At the same time, research has been going on the economics of pálinka production (Lakner et al , 2014), on the wine market (Király, 2018) and on the preferences of wine and pálinka consumers (Hlédik and Harsányi, 2019; Szegedyné Fricz et al , 2017; Maró et al , 2022; Mucha et al , 2022). Similarly, the Hungarian State is attempting to support microbreweries through legislative measures, such as the 2020/CXL, a bill that mandates that a catering business selling drinks must sell products from at least two different manufacturers per product type when selling beer.…”

Section: Introductionmentioning

confidence: 99%

“…§). At the same time, research has been going on the economics of p alinka production (Lakner et al, 2014), on the wine market (Kir aly, 2018) and on the preferences of wine and p alinka consumers (Hl edik and Hars anyi, 2019;Szegedyn e Fricz et al, 2017;Mar o et al, 2022;Mucha et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

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How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers’ alcoholic drink purchases?

Temesi,

Lakner,

Unger-Plasek

2023

IJWBR

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Purpose This study investigated the factors of brand-related behavior, such as brand schematicity (BS), brand relevance in category (BRiC) and brand loyalty (BL), to clarify how they influence customer purchasing behavior regarding alcohol and other beverages. This study aims to provide insights that may benefit corporate and regulatory sectors regarding brand-related customer behavior and increases/decreases in alcoholic beverage purchases. Design/methodology/approach This study included a sample of 501 Hungarian participants, representative of the population in many respects. The author constructed a model using partial least squares structural equation modeling with data collected from internationally validated scales. Findings The findings of this study reveal that BL or BRiC do not positively and directly influence purchase frequency in the beer, wine and pálinka categories; however, their purchase frequency is significantly and positively influenced by BS. Additionally, the degree of BS was somewhat above average for alcoholic beverages compared to nonalcoholic beverages; it was also slightly higher for beer than for wine and pálinka. Originality/value To the best of the authors’ knowledge, this is the first study to examine the three brand-related factors of customer behavior, analyze their connections and clarify their effects on alcoholic beverage purchases. BS is a relatively new factor; to the best of the authors’ knowledge, no other study to date has measured the extent of BS and its association with beverage-related customer behaviors. Future studies can compare this study’s findings on the level of BS for eight alcoholic and nonalcoholic beverages. To the best of the authors’ knowledge, this study is also the first to investigate brand-related customer behavior regarding pálinka.

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Section: Aim Of Researchmentioning

confidence: 93%

Section: Introductionmentioning

confidence: 99%

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How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers’ alcoholic drink purchases?

Temesi,

Lakner,

Unger-Plasek

2023

IJWBR

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“…The Fishbein and Ajzen (1975) Tricomponent Attitude Model proposes that the attitude model consists of three major components when the attitude is formed: a cognitive component, an affective component and a conative component. These components are intertwined and if one changes, the other components might change or will be affected as well (Mucha, Vámosi & Totth, 2022). Fishbein and Ajzen (1975) is interested in the tendency that a tourist will accept a specific action or behave in a particular way about an object (purchase or not purchase or choose an alternative object).…”

Section: Tri-component Attitude Modelmentioning

confidence: 99%

Emotional Reactions of Inbound Tourists Towards Souvenirs in Cape Coast, Ghana

DANQUAH,

BLANKSON-STYLES-OCRAN,

APREH SIAW

et al. 2024

AJHTM

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Souvenirs are tangible reminders of the experiences of tourists and hence an important component of the tourist product despite their centrality to tourists’ experiences. Generally, there have been empirical studies on tourists’ attitudes toward souvenirs. A few studies on souvenirs have concentrated on the cognitive aspect while neglecting the affective and conative components of attitudes toward souvenirs. The research used a cross-sectional survey and collected data from 387 international tourists using a questionnaire. Data was analyzed using descriptive statistics. The emotional reactions of tourists were measured using mean scores and standard deviations. Findings from the study revealed that respondents had positive emotions towards the souvenirs they purchased. It was recommended that Organizations like the Centre for National Culture and Aid to Artisans Ghana should periodically organize workshops and on-the-job training for local artisans to enhance their skills to help revive and inculcate extinct designs in the production of souvenirs.

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“…Amui and Etter [ 18 ] discussed the policies on tobacco and alcoholic beverages in the country’s health system. In other countries, it was seen that the behaviors of consumers shaped their consumption [ 19 ]. Gislason et al [ 20 ] analyzed beer consumption in Denmark using conjoint analysis.…”

Section: Introductionmentioning

confidence: 99%

Application of Conjoint Analysis and 5Ps Marketing Mix in Identifying Customer Preference of Alcohol Consumption among Youths in the Philippines

Yandug

Ponce

Ong

2023

Foods

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Alcoholic beverages have long been one of the most popular commodities. They have been mass-produced worldwide because of their popularity and demand. On a survey by Statista in 2021, alcohol consumption is projected to increase in the Philippines. Thus, the popularity of numerous alcoholic beverages piqued the curiosity of consumers and researchers alike. This study used conjoint analysis that aims to have a better understanding of consumer preferences for alcohol consumption among youths. Additionally, the study considered the following attributes: (1) type of alcoholic beverage, (2) oral sensation, (3) flavor, (4) origin, (5) color, and (6) price. Results revealed that the product’s price is the most crucial attribute influencing consumer preferences by 26.311%, followed by the type of alcoholic beverage with an importance score of 26.237%. The least considered attribute is the product’s color, having an importance score of 7.790%. These were supported by two statistical tests, the Pearson’s Correlation Test and Kendall’s Tau Test, which both obtained a value higher than 0.8. Managerial implications were presented in the study to help provide strategies and development for alcoholic beverage distribution in the Philippines based on the findings of this study, which relate to young consumers.

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Examining the factors shaping consumer attitude towards the popular alcoholic beverages in Hungary

Cited by 7 publications

References 113 publications

How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers’ alcoholic drink purchases?

How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers’ alcoholic drink purchases?

Emotional Reactions of Inbound Tourists Towards Souvenirs in Cape Coast, Ghana

Application of Conjoint Analysis and 5Ps Marketing Mix in Identifying Customer Preference of Alcohol Consumption among Youths in the Philippines

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