Examining the moderating effect of shopping value on private-label and loyalty in Indian grocery stores

Abstract

The present study has attempted to create and examine a conceptually grounded working model that examines the moderating influence of utilitarian and hedonic shopping values with Indian grocery stores on the association between usage of Private Label (PL) and Store Loyalty (SL). For this, primary data was collected from 350 consumers, from different stores in India selling PL products. The theoretical model was analyzed using SEM. The findings of the study reflect that an inverse relationship between PL usage and SL. However, the presence of utilitarian shopping value reverses this into a positive linkage between PL usage and SL. This finding reflects some intriguing ramifications for retailers and corporate. For instance, evolving and aligning different marketing strategies help the retailers in creating the necessary USV so as to create shopping involvement that may help retailers to upgrade their SL in a favourable manner over the long term. Earlier research has not examined the involvement of PL items from the viewpoint of shopping value. Subsequently, this paper endeavours to examine the regulating effect of shopping value on the PL consumption and SL.

Mediating effect of student engagement on social network sites and academic performance of medical students

“…In this regard, the usage of social media may be a boon to these medical students as it gives access to numerous sources of information and supplements their mastery and understanding of the topics. This result is in line with the previous studies which have shown tremendous support for the role of students’ engagement in boosting the academic performance of the students (Hughes and Cao, 2018; Pekrun and Linnenbrink-Garcia, 2012; Klem and Connell, 2004; Bhat and Singh, 2018a, b, c).…”

“…The internal consistency of the questionnaire was also established through composite reliability. The values of coefficient of composite reliability range from 0.74 to 0.95, which was above the threshold value of 0.70 (Hoyle, 2012; Boomsma et al , 2012; Bhat and Singh, 2018a, b, c), therefore the internal consistency of the questionnaire was determined. Moreover, the AVE which ranges between 0.55 and 0.75, which is well above the thresh hold values of 0.50, therefore, the convergent validity was established.…”