Examining the relationship between sociomaterial practices enacted in the organizational use of social media and the emerging role of organizational generativity

Namisango, Fatuma; Kang, Kyeong; Rehman, Junaid

doi:10.1016/j.ijinfomgt.2023.102643

International Journal of Information Management

2023

DOI: 10.1016/j.ijinfomgt.2023.102643

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Examining the relationship between sociomaterial practices enacted in the organizational use of social media and the emerging role of organizational generativity

Fatuma Namisango

Kyeong Kang

Junaid Rehman

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Cited by 5 publications

References 99 publications

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When your supporters become your opponents: Exploring the unintended effects of parodies on social media engagement

Sabri,

El Hana,

Abidi

et al. 2023

Psychology and Marketing

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Using parodies to mock politicians' personal flaws is a prevalent practice and represents an important threat to their brand image and reputation. However, the ability of parodies based on personal attacks to create positive social media engagement from the parodist's point of view is still unexplored. This study contributes to the attribution–emotion–action theory by exposing the unintended effects of parodies on social media engagement. We began with a content analysis of 331 parodies of political figures posted on YouTube from 2012 to 2019. Then, by using both a machine‐learning‐based analysis of 31,300 comments on those parodies and an experiment, we compared the effectiveness of two types of parodies based on personal attacks, depending on the type of stigma depicted: controllable versus uncontrollable. Our findings are paradoxical. Compared to parodies based on controllable personal stigmas, parodies of uncontrollable stigmas foster less supportive social media engagement toward the parodist and his/her parody (i.e., likes, shares), especially among individuals who were originally detractors and opponents of the parodied politician. Those effects are mediated by the role of moral‐condemning emotions expressing the inappropriateness of the topic selected by the parodist. Henceforth, it is advisable for parodists to refrain from incorporating representations of an uncontrollable stigma into their spoof creations, as such actions may imperil the levels of engagement exhibited by their audience, encompassing both their reception of the parodies and their perception of the parodists themselves.

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When your supporters become your opponents: Exploring the unintended effects of parodies on social media engagement

Sabri,

El Hana,

Abidi

et al. 2023

Psychology and Marketing

View full text Add to dashboard Cite

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Media use and Chinese national social class identity: based on the mediating effect of social capital

Zhang,

Yang,

Jilili

et al. 2023

Curr Psychol

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Behavior Based Group Recommendation from Social Media Dataset by Using Deep Learning and Topic Modeling

Mukta,

Ahmed,

Raiaan

et al. 2024

SN COMPUT. SCI.

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In this digital era, users frequently share their thoughts, preferences, and ideas through social media, which reflect their Basic Human Values. Basic Human Values (aka values) are the fundamental aspects of human behavior, which define what we consider important, and worth having and pursue them. Existing studies identify the values of individuals from different social network usages such as Facebook and Reddit. However, discovering the similarity (or diversity) of value priorities among the members in a group is important since we can reveal many interesting insights such as finding a set of target customers, identifying the chain of misdeed groups, searching for similar acquaintances in workplaces, etc. In this paper, a graph dataset is compiled using the strongest correlation among the features and then we apply a graph clustering technique to identify a suitable hedonist group (i.e., one dimension of values) for users’ recommendations. Then, we also propose a behavior based (i.e., value ) group recommendation technique by analyzing users’ contextual and psychological attributes. Finally, we validate those group members in real life by introducing two hypotheses. In particular, we analyze the tweets of a total of 1140 users collected from Twitter. We obtain a substantial intra-cluster correlation coefficient (ICC) and silhouette clustering coefficient (SCC) scores of 65% and 76%, respectively, among the members in our discovered group.

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Examining the relationship between sociomaterial practices enacted in the organizational use of social media and the emerging role of organizational generativity

Cited by 5 publications

References 99 publications

When your supporters become your opponents: Exploring the unintended effects of parodies on social media engagement

When your supporters become your opponents: Exploring the unintended effects of parodies on social media engagement

Media use and Chinese national social class identity: based on the mediating effect of social capital

Behavior Based Group Recommendation from Social Media Dataset by Using Deep Learning and Topic Modeling

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