Examining the role of two aspects of <scp>eWOM</scp> in online repurchase intention: An integrated trust–loyalty perspective

Bulut, Zeki Atıl; Karabulut, Ali Naci

doi:10.1002/cb.1721

Cited by 114 publications

(130 citation statements)

References 64 publications

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“…Therefore, when implementing a communication mix strategy aimed at this segment, managers could use messages and media designed to help smart shoppers feel like efficient deal hunters and anticipate the intrinsic reward associated with obtaining a discount. Given that shopping experiences which deliver hedonic value have been found to influence loyalty and word-of-mouth communication (Vieira et al, 2018;Bulut & Karabulut, 2018), smart shoppers should be offered ways and be encouraged to search and share WOM messages about brands and companies.…”

Section: Discussionmentioning

confidence: 99%

Targeting Smart Shoppers: A Cross-Country Model

Suárez

Quiñones

Yagüe

2020

Journal of Business Economics and Management

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The purpose of this article is to provide a robust and consistent cross-country measurement of the smart-shopper self-concept. Drawing on existing single-country studies, our work extends research by validating a pioneer cross-country scale that measures the smart-shopping mechanism in a holistic manner. Survey data were collected from 1,233 shoppers from six different Western countries. Cross-country equivalence was assessed using multigroup confirmatory factor analysis using configural, metric, and factor variance invariance tests. The results indicate that the smart-shopper self-concept is a second-order construct comprising two dimensions: smartshopper-attributed behavior and smart-shopper feelings. Our findings also reveal that consumers in the different countries exhibit different degrees of smart-shopper self-concept and differ in their perceptions of the affective and behavioral responses generated during a smart purchase process. Marketing practitioners looking to target smart shoppers across multiple countries could build on the findings of this study to develop effective international segmentation and positioning strategies.

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Section: Discussionmentioning

confidence: 99%

Targeting Smart Shoppers: A Cross-Country Model

Suárez

Quiñones

Yagüe

2020

Journal of Business Economics and Management

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“…Loyalty is a crucial factor in achieving organizational sustainability and success (Bulut & Karabulut, 2018). Loyalty can be related both to the period when a buyer shops online as well as after that buyer finish his or her shopping.…”

Section: Electronic Word Of Mouth (Ewom)mentioning

confidence: 99%

“…A sample item for e-loyalty was "I usually visit this website first when I need to shop online for this type of product/service". Electronic word of mouth was developed by four items of Wen (2012) and Bulut and Karabulut (2018). A sample item for eWOM was "I say positive things about this website to other people".…”

Section: Instrumentsmentioning

confidence: 99%

The influence of website quality on consumer’s e-loyalty through the mediating role of e-trust and e-satisfaction: An evidence from online shopping in Vietnam

Giao¹,

Vương²,

Quan³

2020

10.5267/j.uscm

125

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The aim of the present study is to examine the influence of website quality on consumer's eloyalty, noting the mediating role of e-trust, e-satisfaction, and perceived enjoyment. Besides, this study examines the consequence of consumer's e-loyalty. Survey data collected from 594 respondents aged at least 16 years and performed some online shopping through websites in Vietnam. Based on the theoretical framework, PLS-SEM using SmartPLS 3.0 software was deployed to discover links between the constructs. The results showed a positive effect of website quality on e-loyalty, which was mediated partially through consumer e-trust and esatisfaction. Moreover, e-loyalty had a positive association with electronic word of mouth (eWOM) as well. The main findings of this research provide some empirical implications for Internet marketers and online retailers in Vietnam. E-vendors should understand the customers' expectations and e-loyalty regarding online shopping to attract new customers as well as to retain their existing customers.

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“…Seekers of testimonials from consumers are interested in hedging risk and to have an easy accessibility of relevant information prior to purchase decisions leads to reduced post purchase dissonance [43]. Numerous studies have linked the influence of eWOM with brand image [44], trust [45] product attributes [46], consumer decision-making [47] and e-commerce sales [48]. Thus, we can say that eWOM fuels consumers online purchase behavior.…”

Section: Electronic Word Of Mouthmentioning

confidence: 99%

Predicting Factors Influencing Online Purchase Behavior among Indian Youth

2019

IJRTE

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To keep pace with the growing magnitude of the online retail platform in the Indian subcontinent, it has become crucial for e- retailers and marketers to decipher the key antecedents of customers’ purchase intention amongst the young Indian online customer. This study attempts to frame a conceptual model for finding the key determinants for online purchase intentions based on the data collected from 238 participants using the structured questionnaire method. Structured Equation Model was used on data collected to test hypothesizes of study. The study highlights that eWOM was the major contributing factor for Indian youth while shopping online This paper contributes to highlighting the importance of these factors and help e-marketers develop more customer specific marketing strategies to enhance the purchase intentions.

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Examining the role of two aspects of eWOM in online repurchase intention: An integrated trust–loyalty perspective

Cited by 114 publications

References 64 publications

Targeting Smart Shoppers: A Cross-Country Model

Targeting Smart Shoppers: A Cross-Country Model

The influence of website quality on consumer’s e-loyalty through the mediating role of e-trust and e-satisfaction: An evidence from online shopping in Vietnam

Predicting Factors Influencing Online Purchase Behavior among Indian Youth

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