Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019) 2019
DOI: 10.2991/icoi-19.2019.41
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Examining the Young Consumer Purchase Intention of Eco-Friendly Home: Insight from Indonesian

Abstract: The main target of eco-friendly homes is reducing and eliminating its negative environmental impact by improving the design and construction. Among young consumers, ecofriendly homes are the best solution to preventing continuous environmental damage. However, young consumers have many background factors that come into play when deciding to purchase an eco-friendly home that are internal and external. The empirical findings from the previous research demonstrated that the environmental knowledge and culture va… Show more

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