Existing Condition Analysis and Business Models Identification of Rice Farmer Corporation in Subang Regency

Abstract

The transformation of rice farmers from farmer groups to a corporate business entity necessitates their ability to meet rice productivity targets and implement a sustainable business model. This study aimed to analyze the current conditions of rice farmer corporations, including their rice production performance, added value, and business models. Initially, the performance of these corporations was assessed by comparing it to rice productivity targets. Subsequently, the Hayami method was used to analyze the added value generated by the farmers. Furthermore, the existing business model of the rice farmer corporation was described, and the canvas business model method was employed to identify elements that impact the sustainability of the rice business. The research was conducted in the rice agro-industry center locations in Subang Regency. Rice productivity still lower than target, it is crucial to prioritize post-harvest handling as it plays a vital role in minimizing crop yield losses. The findings of the value-added analysis conducted within the company obtained is good and indicate that both processing procedures have the potential to create additional value. In order for this business activity to function effectively, certain resources are required. To ensure the stability of this business, partnerships are essential, benefiting both the corporation and its partners. Moreover, the development of a business model is expected to enhance the role of rice farmer corporations in promoting the growth of national rice production.