Expanding Servicescape Dimensions with Safety: An Exploratory Study

Re-Investigating the Roles of Green Service-scape to Improve Tourism Performance Marketing Service Dominant Logic Perspective: A Literature Review

“…But when the service-scape is synchronized with the green destination environment has not done much. This becomes a proposed research later as submitted (Nysveen et al, 2018), (Siguaw et al, 2019). The list of articles indexed scopus shows that previous research in the field of servicescape destination is widely accessed in reputable journals, namely Scopus Index (Q1) 34%, Scopus Index (Q2) 31%, Scopus Index (Q3) 19%, Scopus Index (Q4) 04%, the last Disqualified and Proceeding.…”

Word-of-mouth, servicescapes and the impact on brand effects

“…Indeed, one could argue that except for thrill-seekers, it would be difficult to imagine consumers voluntarily entering or remaining in a servicescape that feels threatening to their well-being. We believe the safety elements dimension should be a mainstay in all future servicescape studies, as previously advocated by Siguaw et al (2019). Second, in this age of readily accessible opinions across multiple forms of communication mechanisms, we tested the impact of WOM in terms of its valence and perceived credibility on servicescape satisfaction in an extended experience.…”

“…We selected the measures included in our questionnaire on the basis of a review of current marketing research and adapted mostly existing multi-item scales (see Table 1). Items for measuring satisfaction with each of the four servicescape dimensions, i.e., ambient conditions, physical spaces, social interactions, and safety elements, were adapted from Baker (1986), Bitner (1992); Sheng et al (2017), and Siguaw et al (2019) and assessed on a five-point scale with 1 indicating "Very dissatisfied" and 5 indicating "Very satisfied." Overall satisfaction with the servicescape was measured with twelve items newly developed for the study.…”

“…Instead, the context and attributes of the servicescape itself have often determined dimensions (Sheng et al 2017). In this study, in accord with more recent research (e.g., Siguaw et al 2019), we employ a broad conceptualization of servicescape that includes natural, man-made, and social stimuli. We label the servicescape dimensions as ambient conditions, physical spaces, social interactions, and safety elements.…”

“…Safety as a fourth servicescape dimension has often been overlooked in the literature (Siguaw et al 2019), although it is difficult to fathom any environment in which personal safety is not consciously or unconsciously assessed before voluntarily entering the said environment. In the very limited servicescape works that have included safety, the element has always been found to be critical (Brand et al 1997;Haytko and Baker 2004;Hilliard and Baloglu 2008;Jeon and Kim 2012;Parish et al 2008).…”