Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences

This study develops an integrated model that investigates the impact of app technology on event experiences and subsequent consumer behaviors—place attachment, affective commitment, and behavioral intentions. In the context of sports tourism events, data were collected from 219 international participants during the 12th Transpyr race in 2022. Results suggest that perceived usefulness, information value, and perceived enjoyment are drivers of users' app satisfaction, though perceived ease of use did not directly impact app satisfaction. App satisfaction positively impacted event experiences, fostering place attachment, behavioral intention (intention to participate, word‐of‐mouth, electronic word‐of‐mouth), and affective commitment. Affective commitment also influenced behavioral intentions positively, unlike place attachment. This study extends the tourism and consumer behaviors literature. It also presents a new perspective on the TAM model by measuring the users' online experience and its impact on the event experience. Additionally, it provides event organizers with guidelines for building successful experiences.

Transforming Event Experiences: The Role of Application Technology in Shaping Behavioral Intentions and Attachment to Places

Habachi,

Palau‐Saumell,

Matute

2024

More Than Taste: Effects of Visitor's Cognitive Appraisal on the Complete Satisfaction of Wine Tourism

Wang,

Zheng,

Luo

2024

Wine tourism is gaining popularity as visitors seek unique experiences. This study investigated the effects of tangible and intangible factors on visitors' satisfaction with wine tourism. Free cancellation, multi‐language support, tour guides, service animals, tasting fees, and refreshments positively affected satisfaction, while COVID‐19 measures, larger groups, and more tastings had negative impacts. Positive emotions in reviews correlated with higher satisfaction, while negative emotions lowered it. The research contributes to understanding wine tourism and provides insights for operators to improve satisfaction and reform the industry post‐pandemic.

Turning Viewers Into Consumers and Tourists: Uncovering the Multifaceted Engagement and Purchase Intentions of eSports Viewers Through Telepresence and Immersion

Xu,

Zhang,

Xia

et al. 2024

This study argues that the eSports live streaming viewers have a triple identity. It aims to investigate how eSports live streaming can turn streamers into consumers and potential eSports tourists from the aspect of viewer psychology and behavioral intentions. Based on 776 valid online questionnaires from eSports live streaming viewers, we use Stimulus‐Organism‐Response (SOR) theory to identify how their watching experience is influenced and what their behavior towards gifting streamers and purchasing tickets for offline eSports is. Using SmartPLS 4.0 to analyze causal relationships among variables, the research affirms that four specific live streaming stimuli positively affect telepresence and immersion, leading to increased gifting and purchase intentions. This article thus elucidates the psychological and behavioral mechanisms of eSports live streaming viewers, shedding light on their transition process into consumers and potential eSports tourists. The results provide valuable insights for eSports live streaming operators and demonstrate their contribution to eSports tourism.