The article discusses the factors contributing to the development of sustainable entrepreneurship in Russia. In addition to the main economic factors, such as GRP, per capita income, investment in fixed assets, development of transport infrastructure, etc., frequently studied by researchers, we identified and examined factors the influence of which requires additional studies. We included the volume of tourist flow, the region’s participation in mega-events, the presence of special economic zones, the gender composition of the population, the share of urban population in the region, the number of students, etc. Particular attention is paid to the impact of the sharing economy on the development of entrepreneurship.