“…Other studies found communication to be a key determinant of successful partnerships (Tuten and Urban, 2001). Open communication builds trust between parties (Batt et al, 2010, Smith, 1998 and reduces conflict (Ayoko, 2007). Previous investigations also revealed that intra-organisational ties among members of a PO or a farmer network improved the quality of the relationship with buyers (Lu et al, 2012).…”