“…A number of previous studies have revealed transparency, including in the context of business (Zhu, 2004), the context of developing organizational trust in business (Pirson & Malhotra, 2011), the context of capital markets (Madhavan et al, 2005), the context of customer response (Cox et al, 2010), the context of negotiations (Garcia, 2002), the context of building customer trust (Kang & Hustvedt, 2014), and the context of charitable institutions (Farwell et al, 2018). From those definitions and research, Schnackkenberg and Tomlinson (2016) conclude that transparency is a perception of the quality of information obtained.…”