2018
DOI: 10.1177/1524500418788306
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Exploratory Neural Reactions to Framed Advertisement Messages of Smoking Cessation

Abstract: This study used Mind Wave, a brain wave–reading device from NeuroSky, to replace self-reporting measures in the examination of the effects of advertisement messages and understand audiences’ underlying attention on the delivered ideas and its relation to the physiological process behind message framing for smoking cessation. A total of 130 undergraduate male students consisting of 65 smokers and 65 non-smokers participated in the between-subject experimental study. The results revealed that participants who ar… Show more

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Cited by 14 publications
(30 citation statements)
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“… Price Çakar et al [ 34 ], Marques et al [ 22 ], Çakir et al [ 24 ], Gong et al [ 35 ], Pilelienė and Grigaliūnaitė [ 36 ], Hsu and Chen [ 26 ], Boccia et al [ 37 ], Venkatraman et al [ 38 ], Baldo et al [ 39 ]. Promotion Soria Morillo et al [ 40 ], Yang et al [ 41 ], Cherubino et al [ 42 ], Soria Morillo et al [ 43 ], Vasiljević et al [ 44 ], Yang et al [ 45 ], Pilelienė and Grigaliūnaitė [ 36 ], Daugherty et al [ 46 ], Royo et al [ 47 ], Etzold et al [ 48 ], Chen et al [ 49 ], Casado-Aranda et al [ 50 ], Randolph and Pierquet [ 51 ], Nomura and Mitsukura [ 52 ], Ungureanu et al [ 53 ], Goyal and Singh [ 54 ], Oon et al [ 55 ], Singh et al [ 56 ]. ii.…”
Section: Methodsmentioning
confidence: 99%
See 4 more Smart Citations
“… Price Çakar et al [ 34 ], Marques et al [ 22 ], Çakir et al [ 24 ], Gong et al [ 35 ], Pilelienė and Grigaliūnaitė [ 36 ], Hsu and Chen [ 26 ], Boccia et al [ 37 ], Venkatraman et al [ 38 ], Baldo et al [ 39 ]. Promotion Soria Morillo et al [ 40 ], Yang et al [ 41 ], Cherubino et al [ 42 ], Soria Morillo et al [ 43 ], Vasiljević et al [ 44 ], Yang et al [ 45 ], Pilelienė and Grigaliūnaitė [ 36 ], Daugherty et al [ 46 ], Royo et al [ 47 ], Etzold et al [ 48 ], Chen et al [ 49 ], Casado-Aranda et al [ 50 ], Randolph and Pierquet [ 51 ], Nomura and Mitsukura [ 52 ], Ungureanu et al [ 53 ], Goyal and Singh [ 54 ], Oon et al [ 55 ], Singh et al [ 56 ]. ii.…”
Section: Methodsmentioning
confidence: 99%
“…Soria Morillo et al [40], Yang et al [41], Cherubino et al [42], Soria Morillo et al [43], Vasiljević et al [44], Yang et al [45], Pilelienė and Grigaliūnaitė [36], Daugherty et al [46], Royo et al [47], Etzold et al [48], Chen et al [49], Casado-Aranda et al [50], Randolph and Pierquet [51], Nomura and Mitsukura [52], Ungureanu et al [53], Goyal and Singh [54], Oon et al [55], Singh et al [56].…”
Section: Promotionmentioning
confidence: 99%
See 3 more Smart Citations