Manufacturing companies characterized by high-mix and low-volume production exhibit distinct features that exert a significant influence on the product introduction process. The quality of information exchange between product design and production interfaces becomes paramount in low-volume manufacturing. Consequently, there is a pressing need to explore various methods for adapting and customizing management strategies to align with the unique characteristics of low-volume manufacturing and its associated product introduction processes. Although this knowledge is critical in low-volume manufacturing, most existing studies focus on the management aspects of high-volume manufacturing. Therefore, this study investigated the customization of management strategies for product introduction in low-volume manufacturing to enhance the quality of information content. Drawing upon a longitudinal analysis of new product introductions within a low-volume manufacturing company, this study identified four management strategies—namely, securing a production test and verification plan, revising the role of product introduction management, developing a formal design and production coordination plan, and developing lessons learned management plan. The paper explains how the examined company adapted and implemented product introduction management strategies to facilitate the enhancement of information content quality across three key stages: pre-implementation, post-implementation, and subsequent modification and refinement of strategies following the initial round of implementation. By shedding light on these strategies, this study offers a comprehensive understanding of management approaches for product introduction in low-volume manufacturing. The study makes a valuable contribution to the discourse on information quality management and design-production interface in the low-volume manufacturing and low-volume product introduction literature.
