Exploring color attractiveness and its relevance to fashion

Kodžoman, Duje; Hladnik, Aleš; Čuden, Alenka Pavko; Čok, Vanja

doi:10.1002/col.22705

Cited by 18 publications

(18 citation statements)

References 38 publications

(54 reference statements)

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“…According to Fulcher and Hayes ( 2018 ), Yeung and Wong ( 2018 ), the color range of pink and purple was a preference for females, while blue and green for males. Kodžoman et al ( 2022 ), Kuo et al ( 2022 ) also presented color ranges of pink and blue as colors with preference highest levels among women and men, respectively. Based on these classic scales and color ranges, the male scale taken as a basis was proposed by Silver and Ferrante ( 1995 ), presenting color preferences for masculine colors in shades of green and blue.…”

Section: Methodsmentioning

confidence: 98%

Two billion registered students affected by stereotyped educational environments: an analysis of gender-based color bias

Santos

Bittencourt

Reis

et al. 2022

Humanit Soc Sci Commun

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According to the literature, educational technologies present several learning benefits to promote online education. However, there are several associated challenges, and some studies illustrate the limitations in elaborating educational technologies, called Design limitations. This aspect is responsible for unleashing various issues in the learning process, such as gender inequality, creating adverse effects on cognitive, motivational, and behavioral mediators, which opposes the fifth UN’s Sustainable Development Goal. Therefore, many studies notice the harmful effects of stereotypes in educational technologies. These effects can be included in the design, like colors or other stereotyped elements, or how the activity is conducted. Based on this, the present study aimed to verify the predominance of color bias in educational technologies available on the WEB. This study developed a computational solution to calculate male and female color bias in the available educational technology web pages. The results suggest the prevalence of the development of educational technologies with a male color bias, with an imbalance among genders, without adequate customization for age groups. Furthermore, some environments, such as Computer Science, present a higher color bias for men when compared to women. Despite both scales being independent, results indicated interesting evidence of a substantial prevalence of colors associated with the male scale. According to the literature, this may be associated with dropout and lack of interest in female students, especially in sciences, technology, engineering, and mathematics domains.

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Section: Methodsmentioning

confidence: 98%

Two billion registered students affected by stereotyped educational environments: an analysis of gender-based color bias

Santos

Bittencourt

Reis

et al. 2022

Humanit Soc Sci Commun

View full text Add to dashboard Cite

show abstract

“…Other research on color concerns perceivers' color preferences across time and place. A recent review of color preferences over time (Kodžoman et al, 2021) suggests that Western color preferences for dress have shown some stability over the past 100 years, with blue and red DRESS IN PERSON PERCEPTION 35 ranking higher in preference. However, the review points out some methodological limitations and finds that current color preferences for dress include yellow, pink, and black.…”

Section: Integration Of Existing Dress Researchmentioning

confidence: 99%

“…However, the review points out some methodological limitations and finds that current color preferences for dress include yellow, pink, and black. Gender differences also emerge, with women rating yellow and white more highly than men ( Kodžoman et al, 2022 ). Outside of scientific dress research, it is worth noting that preferences for dress clearly vary across time and place.…”

Section: Factors Of Dress In Person Perceptionmentioning

confidence: 99%

Dress is a Fundamental Component of Person Perception

Hester

Hehman

2023

Pers Soc Psychol Rev

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Academic Abstract Clothing, hairstyle, makeup, and accessories influence first impressions. However, target dress is notably absent from current theories and models of person perception. We discuss three reasons for this minimal attention to dress in person perception: high theoretical complexity, incompatibility with traditional methodology, and underappreciation by the groups who have historically guided research in person perception. We propose a working model of person perception that incorporates target dress alongside target face, target body, context, and perceiver characteristics. Then, we identify four types of inferences for which perceivers rely on target dress: social categories, cognitive states, status, and aesthetics. For each of these, we review relevant work in social cognition, integrate this work with existing dress research, and propose future directions. Finally, we identify and offer solutions to the theoretical and methodological challenges accompanying the psychological study of dress. Public Abstract Why is it that people often agonize over what to wear for a job interview, a first date, or a party? The answer is simple: They understand that others’ first impressions of them rely on their clothing, hairstyle, makeup, and accessories. Many people might be surprised, then, to learn that psychologists’ theories about how people form first impressions of others have little to say about how people dress. This is true in part because the meaning of clothing is so complex and culturally dependent. We propose a working model of first impressions that identifies four types of information that people infer from dress: people’s social identities, mental states, status, and aesthetic tastes. For each of these, we review existing research on clothing, integrate this research with related work from social psychology more broadly, and propose future directions for research.

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“…Very Peri demonstrates the confidence and daring curiosity of being at ease, symbolising people embracing a future full of possibilities. It expresses the determination to live with the novel coronavirus epidemic and the hope for the future in the post-epidemic era (Kodžoman et al 2022). This popular colour is reflected in the home furnishing sector, with a number of leading international furniture companies bringing beautiful new colour ranges to the 2022 Milan Furniture Fair.…”

Section: Trends In the Visual Art Of Wooden Doorsmentioning

confidence: 99%

Wooden door preferences based on lifestyle theory and consumer behaviour theory

Zhou

Wang

Kaner

et al. 2023

BioRes

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This paper analyses users with different lifestyles and consumer behaviour, and then segments wooden door users with different consumer preferences, to inspire wooden door companies in their product design and further research on wooden doors. In this paper, a wooden door user research questionnaire was created based on Lifestyle Theory and Consumer Behaviour Theory, and data collection was completed at Nanjing Forestry University. The collected data were analysed using cluster analysis, factor analysis, cross-over analysis, and other analysis methods. The Statistical Package for the Social Sciences (SPSS) was used to simplify the analysis model and process the data, and finally the wooden door users were divided into four categories. The categories were trendy home users, budget-conscious sensible users, basic needs users, and impulsive enjoyable users. Male users were found to be more likely to be “trendy home users” and “impulsive enjoyable users,” while female users were more likely to be “budget-conscious sensible users” and “trendy home users.” For the number of users, the “trendy home users” were the most numerous, followed by the “budget-conscious sensible users.” The age of wooden door users in this study was mainly distributed between 21 to 30 years old, of which “freelancers” accounted for the highest percentage.

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Exploring color attractiveness and its relevance to fashion

Abstract: Many studies have been conducted on the phenomenon of color preference,

Cited by 18 publications

References 38 publications

Two billion registered students affected by stereotyped educational environments: an analysis of gender-based color bias

Two billion registered students affected by stereotyped educational environments: an analysis of gender-based color bias

Dress is a Fundamental Component of Person Perception

Wooden door preferences based on lifestyle theory and consumer behaviour theory

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