Exploring Corporate Donation Behavior: A Case Study of Taiwan

Hsieh, Yaolung James

doi:10.1300/j054v12n01_05

Cited by 8 publications

(3 citation statements)

References 18 publications

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“…In respect of the former, previous studies have tended to focus on the motives of larger organizations (Navarro, 1988;Haley, 1991;Campbell et al, 1999;Campbell et al, 2002;Hsieh, 2004;Ricks, 2005;McColl, 2005). For example, Cowton (1987), found social responsibility to be a strong driver for business giving, with other factors including trade or commercial benefits, employee benefit and a perceived 'duty' to do so.…”

Section: Extant Researchmentioning

confidence: 99%

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How and why small to medium size enterprises (SMEs) engage with their communities: an Australian study

Madden

Scaife

Crissman

2006

J of Philanthropy and Mktg

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SUMMARY/ABSTRACTWhile many studies address corporate philanthropy and corporate community involvement, limited work has been conducted internationally in small to medium businesses and even less has been elucidated about the Australian small business landscape. This article reports findings from qualitative research investigating giving to community causes by 52 small to medium size enterprises (SMEs) across Australia. Three key questions addressed in this article are: (1) why SMEs engage with community (2) how they engage with community and (3) obstacles they perceive in giving. Our findings suggest that SMEs have a preference to avoid cash gifts, prefer to support local causes and would benefit from the development of best practice giving guidelines and templates.

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Section: Extant Researchmentioning

confidence: 99%

“…However, two reasons identified for why large businesses do not engage with their community are lack of resources (Seifert et al, 2004;Hsieh 2004) and not being asked (Walker, 2002).…”

Section: Extant Researchmentioning

confidence: 99%

How and why small to medium size enterprises (SMEs) engage with their communities: an Australian study

Madden

Scaife

Crissman

2006

J of Philanthropy and Mktg

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“…Gaining more insight into these motives is important for nonprofit organizations as it enables them to develop a customer-oriented marketing strategy. The focal point of a customer-oriented marketing strategy is to understand its potential contributors (Hsieh, 2004).…”

Section: Introductionmentioning

confidence: 99%

Corporate giving in the Netherlands 1995‐2003: exploring the amounts involved and the motivations for donating

Meijer

Bakker

Smit

et al. 2006

J of Philanthropy and Mktg

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*Corporate giving as an expression of corporate social responsibility (CSR) has been researched less than the more general theme of CSR. In addition, much of the research in this area focuses on countries with an Anglo cultural tradition. *The study outlined in this paper offers a comprehensive longitudinal study of corporate giving in the Netherlands. An overview is provided of corporate giving in the Netherlands in the period from 1995 till 2003. *The data are gathered by means of a biennial survey of Dutch companies as part of the 'Giving in the Netherlands' project. Based on these findings, recent developments in corporate giving can be sketched out. * Moreover, literature on motives for corporate giving behavior is focused upon and applied in exploring Dutch managers' motivations for offering donations. Nonprofit organizations could use this knowledge to increase the efficiency of their fund raising.

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Battling the Devolution in the Research on Corporate Philanthropy

Liket

Simaens

2013

J Bus Ethics

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Exploring Corporate Donation Behavior: A Case Study of Taiwan

Cited by 8 publications

References 18 publications

How and why small to medium size enterprises (SMEs) engage with their communities: an Australian study

How and why small to medium size enterprises (SMEs) engage with their communities: an Australian study

Corporate giving in the Netherlands 1995‐2003: exploring the amounts involved and the motivations for donating

Battling the Devolution in the Research on Corporate Philanthropy

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