Exploring country differences in the adoption of mobile payment service: the surprising robustness of the UTAUT2 model

Wu, Zhongda; Liu, Yunxin

doi:10.1108/ijbm-02-2022-0052

Cited by 34 publications

(17 citation statements)

References 75 publications

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“…Previous studies have predicted that technology anxiety is a moderator in consumer and brand relationships where technology is involved (Lee and Lyu, 2019). If consumers find it challenging to use a MAR app, they may not adopt the technology (Meuter et al, 2003;Wu and Liu, 2023). In Pakistan, technology-related anxiety is prevalent due to various factors.…”

Section: Augmented Reality Is the New Digital Bankingmentioning

confidence: 99%

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Augmented reality is the new digital banking – AR brand experience impact on brand loyalty

Butt,

Ahmad,

Muzaffar

2024

IJBM

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PurposeConsumers are increasingly embracing innovative technologies for enhanced experiences. This study delves into the banking consumer brand experience through the lens of augmented reality (AR). The focus is on mobile augmented reality applications within financial institutions, which contribute to a more enjoyable and immersive customer experience. Specifically, the research highlights the utilisation of mobile augmented reality applications by a Pakistani bank and examines its influence on consumer loyalty and sustained engagement, with a particular emphasis on the AR brand experience.Design/methodology/approachThe authors conducted a comparative study between married and unmarried consumers with sample sizes of 178 and 172, respectively. The results were analysed through structural equation modelling using SmartPLS.FindingsThe study's outcomes show that AR brand experience for the unmarried sample category is positive and higher than a married one. This is an excellent opportunity for the banking sector in Pakistan to invest more in innovative technologies.Originality/valueThe current study investigates the brand experience in the banking sector from the perspective of AR technology which contributes to the AR literature.

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Section: Augmented Reality Is the New Digital Bankingmentioning

confidence: 99%

“…If consumers find it challenging to use a MAR app, they may not adopt the technology (Meuter et al. , 2003; Wu and Liu, 2023). In Pakistan, technology-related anxiety is prevalent due to various factors.…”

Section: Introductionmentioning

confidence: 99%

Augmented reality is the new digital banking – AR brand experience impact on brand loyalty

Butt,

Ahmad,

Muzaffar

2024

IJBM

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“…While during the research (Hasan & Ahmet, 2022), the study participants had exposure in using WeChat pay the participants did engage in payment's despite they had the predictions that the platforms be unsecured or not secure. Journal of Service Science and Management Wu and Liu (2022), the researchers found that the UTAUT2 model was less predictive in the country where the adoption of mobile payment services is high (i.e. China).…”

Section: Review Of Literaturementioning

confidence: 99%

QR Code Enabled Payment Solutions in Creating a Cashless Society among Sri Lankan Consumers—A Literature Review

Hewawasam¹,

Jaharadak²,

Khatibi³

et al. 2023

JSSM

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In light of Sri Lankans' widespread usage of mobile phones and other mobile devices, the objective of the aforementioned research, which was conducted by the author, is to analyse users' acceptance of Quick Response (QR) code mobile-driven payment systems. Using the UTAUT2 (Unified Theory of Acceptance and Use of Technology 2) model, the current study was developed. This study creates a conceptual model to identify the key elements affecting user intention, perceived satisfaction, and recommendation to utilize QR code payments as a platform for payments when shopping and using services in retail. 484 results from an online survey conducted in Sri Lanka were used in the study model. The study looked at how innovativeness, use stress, and social influence affected how satisfied users felt and whether they would promote QR Code payment methods to others. The study found that ease of use, perceived usefulness, and attitude all had a substantial impact on users' intentions to use QR Code payment methods, which in turn affected users' perceptions of their pleasure with the technology and recommendations to use the technology. The study also found a strong moderating impact of social influence and use stress on users' perceptions of satisfaction and recommendations for QR Code payment methods. It was evident that, in the Sri Lankan context, perceived risk and innovation had a negative effect on the intention to adopt QR code payment methods. Also, the entire study focuses on consumers' acceptability of using QR Code payment platforms in Sri Lanka, and academics might conduct further research into the topic of Sri Lankan merchants. 232 journal papers were examined for the total literature assessment, and the UTAUT2 theory was identified.

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“…Previous research on the relationship between social influence and intention produced conflicting results. Sukwadi et al (2022), Suo et al (2022), and Wu and Liu (2022) discovered a relationship between social influence and consumers' intention to use QR code mobile payment. Ghaisani et al (2022), Hajazi et al (2021), Imani and Anggono (2020), and Shane et al (2022) found opposite results.…”

Section: Social Influencementioning

confidence: 99%

Predicting intention to use QR code mobile payment among Malaysian Muslim millennials

Wan Nawang,

Syabil Nazhan Ahd.Moess

2023

JMIFR

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Financial transactions in the digital age have shifted from traditional to digital systems. With the proliferation of smartphones and the internet, cashless payments via smartphone or mobile payment system are becoming more popular. Quick Response (QR) code mobile payment is one of the cashless payment options available today. Using the extended theory of Technology Acceptance Model (TAM), this study investigates the intention of Malaysian Muslim millennials to opt for QR code mobile payment. The study was conducted as a cross-sectional study with a convenience sample. Data was collected through a questionnaire distributed via Google forms on various social media applications. Multiple linear regression analysis was used to analyse the data. The results showed that perceived usefulness, perceived risk, hedonic motivation, and performance expectancy have a significant influence on the intention of Malaysian Muslim millennials to use QR code mobile payment as a payment method. Perceived ease of use and social influence, on the other hand, were not predictors of intention to use QR code mobile payment. This study contributes to filling the gap in the literature on technology acceptance, digital payments, and consumer behaviour. At the same time, this study can serve as a basis for QR code developers and retailers to better understand and serve their customers, and for the government to integrate more QR code applications into many government-provided services.

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Exploring country differences in the adoption of mobile payment service: the surprising robustness of the UTAUT2 model

Cited by 34 publications

References 75 publications

Augmented reality is the new digital banking – AR brand experience impact on brand loyalty

Augmented reality is the new digital banking – AR brand experience impact on brand loyalty

QR Code Enabled Payment Solutions in Creating a Cashless Society among Sri Lankan Consumers—A Literature Review

Predicting intention to use QR code mobile payment among Malaysian Muslim millennials

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