Exploring E-Commerce Benefits for Businesses in a Developing Country

Molla, Alemayehu; Heeks, Richard

doi:10.1080/01972240701224028

Cited by 128 publications

(105 citation statements)

References 32 publications

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“…Furthermore, previous studies of the business value of ecommerce have suggested that the intensity of e-commerce use and e-commerce capabilities such as front-end functionalities and back-end integration have some influence on e-commerce benefits (Zhu et al, 2006), (Salwani et al, 2009), (Fuchs et al, 2010, (Zhu & Kraemer, 2005), (Molla & Heeks, 2007). Molla and Heeks (2007) have explained efficiency as improvements in the coordination of supply chain and economic activities (market and operational efficiency).…”

Section: Effects Of E-commerce On Firm Performancementioning

confidence: 99%

“…Molla and Heeks (2007) have explained efficiency as improvements in the coordination of supply chain and economic activities (market and operational efficiency).…”

Section: Effects Of E-commerce On Firm Performancementioning

confidence: 99%

“…E-commerce adoption and use in firms in the tourism industry not only can help them increase their cost-effectiveness but also can improve their coordination of activities with business partners (Pflughoeft, 2004), (Zhu & Kraemer, 2005), (Zhu et al, 2006), (Molla and Heeks, 2007), (Salwani et al, 2009). …”

Section: Effects Of E-commerce On Firm Performancementioning

confidence: 99%

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E-commerce applications in the tourism industry: A Tanzania case study

Chang

Magobe

Kim

2015

SAJBM

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Tourism which is regarded as information intensive sector is the mostly affected sector by technology revolution and its traditional trading structures have been totally changed. The adoption and use of e-commerce in tourism sector is regarded as a tool to widen market reach and improve efficiency and effectiveness of business operations. The degree of impact of e-commerce use on business performance depends on the intensity of its usage in organization's key value-chain activities. However, the intensity of e-commerce use is influenced by technological, organizational and environmental (TOE) contextual factors. Based on TOE model and the existing literature on post-adoption use of e-commerce, a set of factors that affect the intensity of e-commerce use in Tanzanian tourism sector was identified. A survey was conducted with 181 Tanzanian tourism firms that have already adopted e-commerce and structural equation modeling (SEM) was used to analyze the data. The findings indicated that the scope of e-commerce use has a positive impact on business performance in terms of improved internal processes, competitive position, customer service delivery, overall business performance and increased customer base. The scope of e-commerce use is affected positively by pressure intensity and perceived benefits and negatively by barriers to e-commerce use. The findings have highlighted key areas that require immediate actions from both the government and private sector in order to promote a successful growth of e-commerce in the country.

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Section: Effects Of E-commerce On Firm Performancementioning

confidence: 99%

“…Molla and Heeks (2007) have explained efficiency as improvements in the coordination of supply chain and economic activities (market and operational efficiency).…”

Section: Effects Of E-commerce On Firm Performancementioning

confidence: 99%

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E-commerce applications in the tourism industry: A Tanzania case study

Chang

Magobe

Kim

2015

SAJBM

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“…The level of government support in e-commerce development is crucial for successful adoption especially in the developing countries [11]; [12]. By setting up the required IT infrastructure, it will affect the process of e-commerce development and inspire both public and private sectors to adopt e-commerce.…”

Section: Lack Of Government Supportmentioning

confidence: 99%

Facilitating E-Commerce in Jordan: A Qualitative Analysis

Yaseen¹,

Alhusban²,

Dingley³

et al. 2016

IJDS

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“…More powerful firms may restrict digital access to smaller firms, or digital systems may be created in a way that they are only useful for certain actors or processes (Carmody 2012;Murphy and Carmody 2015). While connectivity enables links between firms, weaker firms can also be pulled into subservient relationships in such networks and be subject to economic downgrading and de-skilling rather than to digital empowerment (Molla and Heeks 2007;Murphy, Carmody, and Surborg 2014).…”

Section: Digital Connectivity and Firmsmentioning

confidence: 99%