2023
DOI: 10.1108/apjml-05-2023-0459
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Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret

Isaac Cheah,
Anwar Sadat Shimul,
Brian 't Hart

Abstract: PurposeThis research investigates the factors influencing consumers' intention to purchase e-deals from group buying websites, focussing on e-deal proneness, price consciousness and anticipatory regret.Design/methodology/approachThree studies (n = 539) were conducted using data collected from an online consumer panel and tested via structural equation modelling and PROCESS macro in SPSS.FindingsThe findings suggest that subjective norms, perceived behavioural control and attitudes positively influence consumer… Show more

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