Exploring Environmental Influences on Responsible Tourism: The Role of Attitudes and Behaviour

Abstract

In this study, we aim to explore the relationship between various independent variables, namely environmental attitude, environmental responsible behaviour, sustainability concern, and perceived behaviour control, and their influence on responsible tourism attitude. We hypothesize that individuals with a positive environmental attitude, engaged in responsible behaviour on environment, and displaying a high level of sustainability concern will exhibit a stronger responsible tourism attitude. Furthermore, we investigate the impact of responsible tourism attitude on responsible tourism intention. By conducting surveys and analysing the data collected, we hope to shed light on the factors that shape individuals' attitudes towards responsible tourism. This research is crucial in understanding how individuals' beliefs, behaviours, and concerns about the environment contribute to their attitudes towards responsible tourism. Ultimately, the findings of this study can inform the development of strategies and interventions aimed at promoting responsible tourism practices and fostering sustainable travel behaviours.