Exploring food delivery app adoption: Corporate social responsibility and perceived product risk's influence

Abstract

This study examines factors influencing consumer adoption of food delivery apps during and after the COVID‐19 pandemic, focusing on the role of perceived product risk and sustainability alongside traditional behavioral predictors. Using the Theory of Planned Behavior extended with perceived product risk and sustainability components, the study employs a quantitative survey approach to assess consumer attitudes and intentions regarding food delivery app usage via PLS‐SEM. Subjective norms strongly predict the intention to use food delivery apps, while perceived product risk and sustainability concerns negatively influence adoption. This indicates that consumers valuing social and environmental issues are less likely to use these apps. This research offers a novel perspective by integrating perceived product risk and sustainability into the study of food delivery app adoption, enriching the existing literature, and providing insights on consumer behavior in the digital marketplace.