Exploring halal-friendly destination attributes in South Korea: Perceptions and behaviors of Muslim travelers toward a non-Muslim destination

Han, Heesup; Al-Ansi, Amr; Olya, Hossein; Kim, Wansoo

doi:10.1016/j.tourman.2018.10.010

Cited by 247 publications

(348 citation statements)

References 57 publications

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“…A Muslim-friendly destination is one that is aware of the needs of the Muslim market segment and its religious sensibilities and provides appropriate products and services [24,95].…”

Section: Criteria For Evaluating Destinations As Muslim-friendlymentioning

confidence: 99%

Sustainable, Smart and Muslim-Friendly Tourist Destinations

2020

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Information and Communication Technology (ICT) tools are perfect for developing tourism. Several countries are making an effort to become smart and sustainable tourist destinations, making it easier for tourists to interact with their environment while at the same time improving the quality of life for local people. There are many studies of this process and the benefits it brings, although most of them approach the subject from a western traveler's point of view. This article aims to study the benefits of being a smart and Muslim-friendly tourist destination. An exploratory study was therefore carried out, including a bibliographical review of over one hundred secondary sources. We analyze the Muslim-friendly online services provided by nine destinations, and one of our principal conclusions is that these online services are of the greatest importance for a destination to be truly Muslim-friendly. We also conclude that such services allow companies to design tailored proposals and promote them through digital channels aimed at Muslim people.

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“…A Muslim-friendly destination is one that is aware of the needs of the Muslim market segment and its religious sensibilities and provides appropriate products and services [24,95].…”

Section: Criteria For Evaluating Destinations As Muslim-friendlymentioning

confidence: 99%

Sustainable, Smart and Muslim-Friendly Tourist Destinations

2020

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“…The Muslim population is composed of about 30% of world population (Han, Al‐Ansi, Olya, & Kim, ), and the share of halal tourism is 12% (Han et al, ). The halal tourism market is expected to be worth more than US$200 billion by 2020 (Global Muslim Travel Index GMTI, ).…”

Section: Introductionmentioning

confidence: 99%

Halal holidays: How is value perceived by Muslim tourists?

Rodrigo

Turnbull

2019

Journal of Tourism Research

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This study explored the perceived values considered by Muslims when undertaking a halal holiday. The data for the study were gathered via 21 semistructured interviews conducted among Sri Lankan Muslims. Incorporating the theory of consumption values developed by Sheth, thematic analysis was used explore the key perceived consumption values that Muslim travellers associated with halal tourism. The findings of the study demonstrate that the perceived value associated with halal holidays is multidimensional, comprising both consumption and Islamic religious values such as Iman (faith), which refers to the conscience, and suggest that “Muslims should act within the Sharia (Islamic Law), and only choose what is halal and remember Allah when making decisions”. This study contributes to the body of knowledge on consumer perceived values by emphasizing that in the context of halal holidays, Islamic values captured by Iman play a significant role in customer expectations regarding perceived consumption values. Thus, tourism and hospitality organizations need to develop products and services that are Sharia‐compliant. Such initiatives would enable tourism and hospitality firms to demonstrate their responsiveness to specific cultural needs.

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“…According to many recent studies, Muslim travelers strongly prefer to choose a tourism destination where Islamic attributes are highly available, which allow for tourism activities that fall within their religious norms and practices comprising facilities for prayer and worship, no liquor, Halal foods, and Islamic dress codes [6][7][8]. The availability of these Islamic attributes is part of Muslim tourists' strong traveling needs, which directly and indirectly attract their attention to visiting such developed destinations [2,5].…”

Section: Introductionmentioning

confidence: 99%

Perceived Inconveniences and Muslim Travelers’ Loyalty to Non-Muslim Destinations

2019

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Muslim travelers’ growth is an emerging sector of the global tourism industry. Yet, little has been discovered about their behaviors and perceived inconveniences in a non-Muslim destination. The present research was an attempt to identify international Muslim travelers’ loyalty generation process for the non-Muslim destination by considering the effect of inconveniences that they possibly perceive while traveling to the non-Muslim destination. An empirical approach comprising a field survey method was used to collect the Muslim travelers’ views in a non-Muslim destination (Korea). Our result revealed that halal-friendly image, emotional experiences, and desire played a significant role in building Muslim travelers’ loyalty. In addition, a moderator test result of Muslim travelers’ perceived inconveniences at the non-Muslim destination significantly weakened the effect of desire and halal-friendly image on loyalty. The comparative importance of emotional experiences at a destination was identified. Our findings help non-Muslim destination marketers to develop effective attraction and retention strategies for international Muslim travelers.

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Exploring halal-friendly destination attributes in South Korea: Perceptions and behaviors of Muslim travelers toward a non-Muslim destination

Cited by 247 publications

References 57 publications

Sustainable, Smart and Muslim-Friendly Tourist Destinations

Sustainable, Smart and Muslim-Friendly Tourist Destinations

Halal holidays: How is value perceived by Muslim tourists?

Perceived Inconveniences and Muslim Travelers’ Loyalty to Non-Muslim Destinations

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